Ben Allen and Jester White for Hardy Amies Autumn Winter 2013 ad campaign

Hardy Amies launched The ABC of Men's Fashion campaign for Autumn Winter 2013 today.

A film and stills encapsulate the spirit of a modern lifestyle whilst recognising the brand's roots in London and as an authority on British menswear. Hardy Amies wrote the original ABC of Men's Fashion in 1964 as a directory of style and dressing for the modern man.




Today the ABC is reimagined for Autumn Winter 2013, with each letter represented by a London location and the brand's ready to wear collection forming a guide to contemporary dressing.
Every wardrobe requirement is covered, from tailoring inspired by the House's position on Savile Row since 1945, to heritage inspired outerwear and casual knitwear and shirting.

The campaign presents two Hardy Amies men taken from their morning commute through Aldgate East, to Borough market and finally to a Columbia Road pub.


 








 

For Autumn Winter 2013 Hardy Amies presents a definitive contemporary wardrobe. With a focus on British fabrics, elegant shirting, knitwear and accessories accompany perfectly cut tailoring and timeless pieces of outerwear. Hardy Amies menswear is designed for a modern London lifestyle.

The collection is supported by The ABC of Men’s Fashion, a campaign that encapsulates the spirit of this lifestyle and recognises the brand’s roots in London and as an authority on British menswear.

Photographer: Roger Rich
Models: Ben Allen and Jester a.k.a. Luke White
Art Direction: VIEW
Ben Allen and Jester White for Hardy Amies Autumn Winter 2013 ad campaign Ben Allen and Jester White for Hardy Amies Autumn Winter 2013 ad campaign Reviewed by Patricia Munster on 12:00:00 AM Rating: 5

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