Amsterdam Fashion Trade Event aka Modefabriek

Modefabriek is more than a fashion trade, it is a fashion event with interesting talks, pop-up shows, seminars, and food & drinks. I left this event with a lot of inspiration!

Modefabriek 2018 - RAI AMSTERDAM

The RAI in Amsterdam was full of international and local brands, all showing their collection for coming fall-winter saison. Inspiring shop windows, a green screen video pop up store, an expo on slogan t-shirts, and a special place for the next generation.

Fashion Lobby at Modefabriek

Drinking champagne at Amsterdam Fashion Trade Show - january 2018

Amsterdam Fashion Trade Show - january 2018

Vacancies in fashion

Green screen shop at Modefabriek

Coffee at the modefabriek

Tribute to slogan T-shirts at Modefabriek

T-shirts with bold slogans are all the rage again, thanks to recent political and social upheaval. For Modefabriek to pay a tribute to slogan t-shirts.

It started in the seventies of the past century but in the eighties Katharine Hamnett took it a step further with her now iconic oversized BLOCK LETTER slogan t-shirts (CHOOSE LIFE! SAVE THE FUTURE!). These shirts were enthusiastically promoted by top models such as Naomi Campbell and artists such as WHAM! (see ‘Wake Me Up Before You Go-Go’).

CHOOSE LIFE! by Katherine Hamnett - George Michael - Wake me up before you gogo - Wham

Hamnett’s slogan t-shirts have since been copied, but that was the original intention. Power to the people! Say it loud and say it proud! What’s your slogan for the new year?

Say it loud and say it proud! What’s your slogan for the new year?

The marching band announced each hour a fashion parade on the red carpet through the fashion trade show.
The parade highlighted trends like the Mermaid Beauty Queens, Aero Rio Girls, The Floats and Rainbow Uniform.

Among the participating brands and designers are Maison The Faux and Tess van Zalinge.



The Marching Band at Modefabriek 2018

Detail of The Marching Band at Modefabriek 2018

Fashion Show at Modefabriek 2018 - Rainbow uniform

Tess van Zalinge at Modefabriek 2018

The Floats at Modefabriek 2018

Maison the Faux at Modefabriek 2018

Trend The Floats at Modefabriek 2018

Trends at Modefabriek 2018

Trends at Modefabriek 2018

The next edition of Amsterdam Fashion Trade Event is in July 2018, for more information visit modefabriek.nl
Amsterdam Fashion Trade Event aka Modefabriek Amsterdam Fashion Trade Event aka Modefabriek Reviewed by Patricia Munster on 9:32:00 AM Rating: 5

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