Chemistry and Fashion @ Tony Cohen for DSM

This afternoon at the 16th Amsterdam Fashion Week Tony Cohen presented his fall/winter 2012/2012 collection in the Westergasfabriek near the center of the capital of The Netherlands.

Tony Cohen collaborated with DSM, a dutch company active in health, nutrition and materials like fibers.
Man-made fibers are used in almost every collection in the global textile industry.
DSM claims that substances are not only prettier and prettier in color, by adding man-made fibers but are also more workable, they are better and last longer. The prejudices of the past for treatment of non-natural materials into substances are therefore of the past according to DSM. With the latest technological developments, the use of man-made fibers to ensure that designs are produced as signed by the designer.

A dream for Tony Cohen came true by being able to stand at the 'cradle' of fabric development, from raw material till the thread.

A collection with feminine and elegant pieces, long and sleek silhouettes, refined draping techniques and fashion forward materials as you can seen in my photo review.

Shoes by Tony Cohen

Make up by House of Orange

Studio Jux wins The Green Fashion Competition

Studio Jux wins the Green Fashion Competition. Jitske Lundgren, the designer and Carlien Helmink, the manager founded Studio Jux, a brand all about sustainable fashion. More info follows but first a photo review.

The Booze market - 27 - 29 january

From the 27th of January until the 29th the crafts factory organizes The Booze market at Booze cooperative, Kolokotroni 57-59 in the center of Athens.

16th Amsterdam Fashion Week: Sarena Huizinga presents 030784-SH

The second day of Amsterdam Fashion Week started with the show of two new designers: Jivika Biervliet and Sarena Huizinga. The first designer showed menswear and here a photoreview of the show by Sarena Huizinga.





More details will follow.

Sjaak Hullekes opens Amsterdam Fashion Week

This evening at the Westergasfabriek in the capital of the Netherlands was the opening of 16th Amsterdam Fashion Week by Sjaak Hullekes with his collection "Bohemian Dandy".

His show started with a perfomance of male dancers.

His autumn/winter 2012-2013 collection contains a carefully considered combination of loose-fitting and slim cut items into different layers. Hullekes looking for ways to relax in the present society and designed a collection inspired by the raw materials, colors and elements of our planet, the essence of our lives. Hullekes had a total collection look with shoes, hats, scarves, gloves, overcoats which the retro styles and bohemian dandy richly represented.

Here a glimpse of his show and collection.

Sjaak Hullekes and Sebastiaan Kramer with the models and dancers

Amsterdam Fashion Week Fall-Winter 2012 is getting ready!

This week my blog will be about dutch fashion, today starts Amsterdam Fashion Week at the Westergasfabriek near the center of Amsterdam.
Sjaak Hullekes will officially open the fashion week around seven o'clock, the winner of the Mercedes-Benz Dutch Fashion Awards 2009.
Here a few snapshots of what is going on in the Westergasfabriek.

All the make up will be by Maybelline

And hairstyling by Redken

The first rehearsal

And the first "blogger" and photographer  Zelda Molenaar arrived by bicycle!

So keep following me for a report from Amsterdam Fashion Week!

Spring - Summer 2012 Trends: Pretty Pink Pastels

Another trend for spring-summer 2012 are the Pretty Pink Pastels. It is not only about pink, also pastels like light blue, green, yellow and orange will be worn this summer.
Let us see which greek designers showed this trend on the catwalk:

Panos Apergis

Vassilis Zoulias

Vassilis Zoulias