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Saturday, August 31, 2013

Bye Bye Summer of '13

Already the last day of summer, the last day of August. Bye Bye Summer Holidays!



Let the fashion season start!

Thursday, August 29, 2013

Maria Tagalou goes Berlin

At the New Designers Awards of the 13th Athens Xclusive Designer Week Maria Tagalou won the Mercedes-Benz Fashion Award Greece for innovation and top aesthetic.
This award gave her the opportunity to attend MB Fashion Week Berlin as a VIP.

Maria traveled to Berlin with executives from Mercedes-Benz Hellas and enjoyed VIP treatment during the Berlin fashion week :

A limousine from Mercedes-Benz picked her up and took her to the site of the fashion shows at Branderburg Gate, she attended the shows of fashion designers Malaikaraiss, Kilian Kerner and Kiesel, and the Africa Fashion Day. Also dined with designer Dorothee Schumacher, in which she presented her work, discussed the future and the trends of fashion and attended Dorothee's show.

The ultimate fashion experience continued with the presentation of the designer Dimitri and the award Designer for Tomorrow (Fashion talent Award by Peek & Cloppenburg Dusseldorf and Fashion ID) delivered by top designer Stella McCartney.

Next stop was the exclusive party of Mercedes-Benz of German Vogue, where all designers , the avant garde of fashion, as well as major artists such as Bryan Adams and Usher gave present. On the last day of her stay in Berlin , Maria met with the German team of Mercedes- Benz , handed the press kit with her work and attended the contest of young designers Designer for Tomorrow.

With the VIP Backstage pass, the young designer lived the fever of preparation of the catwalks, while attending the show of winning Mercedes-Benz & ELLE Fashion Award of Germany , Satu Maaranen.

After sending the winner of the Mercedes-Benz Fashion Award Greece to Berlin , AXDW is getting ready for the 14th edition of the international fashion week in Athens, which will take place in October. See here

Vogue September 2013: Four covers with Doutzen Kroes!

The September issue is all about fashion for the coming fall-winter season. Mostly all well known brands advertise there new campaigns in these issue around the world.

Doutzen Kroes is chosen four times by the editor in chief of international Vogue's: in Italy, in Spain, in China and in The Netherlands.

My favorite is the one by Steven Meisel for Vogue Italia. Which one is yours?
Captured by Steven Meisel

Captured by Tom Munro

Captured by Inez van Lamsweerde & Vinoodh Matadin

Captured by Paul Bellaart

Doutzen Kroes by Mert & Marcus for Emilio Pucci Fall 2013

Mert Alas and Marcus Piggott captured Doutzen Kroes for the ad campaign of Emilio Pucci Fall 2013.





Introducing Fashion Hand Fans

Although the summer of 2013 is almost over, some nice warm days are still to come. So we may be in need of a hand fan. Fashion Hand Fans send me some information on their project that I like to share with you.

Fashion Hand Fans is a group of artisans / designers from several parts of Spain, who decided to join with a commitment to update and investigate new designs in the world of hand fan. They believe that great design and art can make people happy and this group work to design a timeless fashion accessory made of top quality wood and cotton. Each of the Hand Fans is done on demand so they can deliver a special product to you.


The history of hand fans

The flabellum or the high fan comes from Egyptian and Asian as manifested in the reliefs and paintings at least since the nineteenth dynasty in Egypt. But only took place in the services and royal palaces.
Greek civilization adopted the range for domestic use from the 5th century BC and the Greeks imitated Etruscan and Roman custom which was followed during the Middle Ages in both civil and use some religious civilizations. It was the fan in very different ways and with varied materials, dominate the canvas and pen.
 

The folding fan was invented by a Chinese in the seventh century inspired by the mechanism of the wing of a bat. In Europe it is known from the late fifteenth century which was brought from China and Japan by the Portuguese who had opened trade routes to the East. It should not be difficult to copy it soon became popular throughout Europe spread, at first high class ladies and then for all layers of society.

In the eighteenth century settled in Spain the French craftsman Eugenio Prost under the protection of the Count of Floridablanca making Spain one of the world's leading producers. On the same century is created the guild of abaniqueros and late on in Valencia, is created the Royal Factory of Hand Fans.

Initially, the range was use of both female and male. However, their use becomes exclusive ladies early twentieth century up to this day, although today you can see men fanning while still majority in women. Apparently these became so skilled in the use of this device that came to invent a whole "language of the fan" which is that according to the position where it was located or how as it was being transmitted grabbed a type of or other message.

Inspired by Gaudi
For more information or your own hand fan visit Fashion Hand Fans.

Luciano Benetton presents 'Imago Mundi' in Venice, Italy

Yesterday at the Querini Stampalia Foundation in Venice, Italy, the art exhibition Imago Mundi opened its doors to the public. Imago Mundi is a cultural, democratic and global project by Luciano Benetton.



With his twinkling blue eyes and unmistakable mane of silvery hair, Luciano Benetton continues to speak of a united world.

His enduring passions for globe-trotting and art are at the heart of “Imago Mundi,” promoted by the Luciano Benetton Collection, an exhibition of more than 200 works unveiled in Venice on Tuesday in association with the 55th International Art Exhibition, la Biennale di Venezia at the Querini Stampalia Foundation, at the onset of the Venice Film Festival.

The traveling exhibition, which will run until Oct. 27 in Venice, introduces works by Aboriginal artists from Australia, and by their peers from India, Japan, South Korea and the U.S., free to express their sensibility with any material and technique. The only limitation was in size and format, a postcardlike blank structure measuring 10 by 12 cms.

“It all started in 2008, when one artist from Chile presented me with an improvised work in lieu of a business card — it was a small project without a clear shape, a theoretical concept of uniting races, religions and cultures,” said Benetton ahead of the opening, quickly zeroing in on his thoughts in a soft-spoken way. “ I continue to do the work I have always done in a new field. I did not have any expectations at first, but the concept has been well received and there is a general desire to collaborate on the potential of the project.”

The goal of “Imago Mundi,” which has no commercial intent, is to “unite the diversities of our world in the name of a common artistic experience” and to create a “map” of artists around the world, similar to Carl Linnaeus’ classification of plants in the 18th century, he said. “Now every plant has the same name everywhere,” said Benetton.

“Imago Mundi” also includes collections from Latin America, Eastern Europe, Russia, China and Mongolia for a total of 1,000 works of art commissioned and collected by the entrepreneur. Benetton is looking at adding works from, for example, Africa, Native American Indians, North Korea, the Middle East and the first-ever Inuit collection by around 140 artists in 2014.

“I am doing research on far-away countries, all the rest is quite well-known, easy to put together and to manage. I am aiming to regroup 10, 000 artists from 50 countries in 2016,” said Benetton, who shies away from placing any monetary value on the art, while indulging in his “curiosity of emerging artists, trying to understand them. They may have a more difficult life and they have to push hard to succeed.”

Art and traveling are two instruments of knowledge, he said. “I discovered Australian’s aboriginal art and philosophy a couple of years ago. They started painting on canvas in the Seventies what they used to paint on rocks and on the land. Here, there’s a work by Tommy Watson, who first saw a white man when he was 60,” said Benetton, for whom artists encompass a variety of individuals, such as expert calligraphers from Japan. At the same time, the “Imago Mundi” collection includes a number of established names such as film director Steven Soderbergh, musician David Byrne, musician and actor Ryuichi Sakamoto, and artist and writer Laurie Anderson.

The works are displayed by country on a high, chessboardlike structure designed by architect Tobia Scarpa, which allows the viewer to focus on each item, touch it, turn it around and discover fine mineral pigments, gold leaves or oil-on-silk treatments, for example. Benetton was also proud of the new interactive and dedicated Web site unveiled on Wednesday. “This is an absolute must today,” he underscored. Separately, the exhibit makes room for photos taken during Benetton’s boat trip around the world over the past five years, with images captured in localities spanning Mongolia to Micronesia.

“Imago Mundi” is part of the Benetton Foundation, created in 1987. The cofounder of the Italian clothing and textile manufacturer, who passed the chairman’s baton to his son Alessandro last year, noted that all of his time is now devoted to this project since he is free from daily management duties. “There is more focus, and from now on, I am allowed to dream. It was just an idea, a shapeless project, but now I understand more of it, it’s an ambitious project and I like the challenge.”

That said, the entrepreneur, who was born in 1935 and held the title of Italian senator for two years starting in 1992, remains a board member of Edizione Srl, the family holding company whose businesses range from highway catering and communications to real estate and agriculture. Benetton is one of Italy’s richest men, worth an estimated $2 billion, according to Forbes.

Asked to share his views on the world of fashion today, he admitted that “the world has changed quite a lot,” with Asian markets “consuming more than in Europe. There have been slowdowns in the past, but never in so many markets at the same time. However, luxury continues to fare well.”

To further support the foundation, Benetton is restructuring the 11th-century San Theonistus church in Treviso, which he bought about three years ago. Declining to provide the amount of the investment, he said the restoration is beginning now, the venue is expected to be ready within two years and it will become a location for the foundation.

The entrepreneur is also entering the wine business as he starts to distribute “Villa Minelli” bottles this fall. The wine is named after the sprawling 16th-century villa that houses the fashion company’s headquarters near Treviso, as the vineyards are located on the land surrounding that site. The wines will include merlot (“very important”), cabernet sauvignon and malvasia. “It’s a limited production, from local grapes, tested over the past few years but now we are ready to distribute it,” he explained.

By Luisa Zargani for WWD

Wednesday, August 28, 2013

MELANGE NYC MAKE-UP STUDIO PRE-FASHION WEEK LAUNCH EVENT

Melange NYC, a new, upscale makeup studio located at 59-23 Grande Avenue in Maspeth, Queens will host its launch event on August 31st from 2-10pm.

Melange NYC is the brainchild of celebrity makeup artists Eve Chen and Ketta Vaughn, founder of Ketta Vaughn Cosmetics. Melange NYC is a full service makeup studio that will offer a professional, customized makeover experience to all who enter the space as well as beauty seminars, lessons, and makeup parties for their clientele.

According to Eve and Ketta, "We saw an opportunity to open this great studio space just across the river from Manhattan that will allow women to experience the latest beauty trends and techniques. Through our makeup services, seminars, and beauty parties, women will have the chance to learn in a fun environment, how to apply makeup to achieve a look that will meet current beauty trends as well as bring out their best features.”

The launch event at Melange NYC will feature: 
  • A showcase of the top 6 make-up looks on trend for Fall 2013 
  • Complimentary Beauty Bar makeovers 
  • New season exclusives 
  • Complimentary champagne and hors d'oeuvres 
  • VIP gifts for the first 50 Shoppers

BEHIND THE BRAND KETTA VAUGHN COSMETICS

As founder of Ketta Vaughn Cosmetics, a premier cosmetics and beauty service line, founder Ketta Vaughn is committed to creating iconic beauty. After years of the priceless grind on the retail floor working for one of the most popular beauty brands, doing makeup for events, bridal parties, editorial, film, television, and video projects, Ketta decided it was time to launch her own beauty brand. In addition to a strong retail background and understanding, Ketta Vaughn's experience breeds creative collaborations and provides the foundation for her phenomenal line of cosmetics. With repeat client visits, the satisfaction and respect of her professional opinion and expertise, alongside great admiration of her makeup technique and style, Ketta Vaughn realized she could develop a beauty brand for global cosmetic lovers that reflected what her clients and colleagues love and admire about her makeup artistry. ​

Ketta Vaughn is a line designed with you in mind, developed and tailored from the perspective of a seasoned makeup artist. Therefore the line embodies everything you need for an everyday, casual look to the intense color range and supplies entertainers and makeup artists need. Always working with a very diverse clientele, Ketta always enters each beauty commitment with a fresh, open-minded approach to enhance creative flow and achieve the target look. She is a fashion foward, innovative, multi-faceted artist that has acquired a reputation as flawless as her make-up application.

​From a casual everyday look, to a 9-5 look, to Red Carpets, to girls night out, to a hot date, to bridal suites, to backstage fashion show mania, to photo shoots, or to be simply glam for any event, Ketta Vaughn provides a color range to create any look. Ketta Vaughn is a lifestyle beauty brand, dedicated to empowering and inspiring through creating iconic beauty. Have an experience that will perfectly transform your look and attitude. Ketta Vaughn continuously explores and implements current beauty industry and lifestyle trends to compliment your personal style and/or the projects' visual requirements. Escape into a fantasy playground of shades to be explored!

​ Ketta Vaughn products are never tested on animals.

Tuesday, August 27, 2013

Diesel Fall 2013 by Inez van Lamsweerde & Vinoodh Matadin

Photographers Inez van Lamsweerde and Vinoodh Matadin captured the ad campaign of Diesel for the fall 2013 collection.

The theme of Nicola Formichetti’s first ad campaign as artistic director of Diesel is “reboot,” but it could easily have been “power to the people.”
Kiko Mizuhara

Instead of focusing on models or actresses with big names, Formichetti relied on Tumblr and word of mouth to cast the subjects of the campaign. The 20 people chosen primarily live in New York, work in artistic fields and clearly aren’t wallflowers, with tattoos, varying body shapes and sizes, colored and shaved hair and androgyny heavily represented. Examples include Michelle Calderon, a 22-year-old pink-haired graffiti artist; Helen Primack, a 15-year-old aqua-haired aspiring filmmaker and student at the Frank Sinatra School of the Arts in New York, and Benjamin Ackermann, a light-eyed 23-year-old photographer, musician and collage artist. There are a few models in the mix, notably Loulou Robert, Omahyra Mota and Casey Legler, the former Olympic swimmer who broke gender barriers as a woman being contracted as a male model.

“I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,” said Formichetti. The ads will break in the September issue of Vogue and will run in additional books in October. Inez van Lamsweerde and Vinoodh Matadin shot them, and Formichetti styled them with Diesel denim and leather.

Formichetti explained the photos are meant to merge classic portraiture with the sensibilities of the current generation of digital influencers. “It was less about capturing fashion and more about getting an insight into these people’s souls. No one captures people better than Inez and Vinoodh. They construct a photo with so much care and compassion to always pay tribute to the subject. Personally, it was a pleasure to work with them because when I was starting out they were my heroes,” he said.









Campaign Credits:

Inez van Lamsweerde and Vinoodh Matadin - Photographer

Nicola Formichetti - Art Director

Nicola Formichetti - Fashion Editor/Stylist

Nick Ponton for Shades of Grey - Producer

Models: Casey Legler, Dylan Fosket, Ira Chernova, Kiko Mizuhara, Loulou Robert and Omahyra Mota.


(Source: WWD)

DRAMA WITH A TOMBOY SPIRIT at H&M Autumn 2013 collection

H&M presented its trend guide for women autumn-winter 2013

So here are the latest Autumn trends, described by Jessica Bumpus, Editor Vogue.co.uk, and Ann-Sofie Johansson, Head of Design, H&M.

And here the lookbook for autumn 2013 by H&M.


Monday, August 26, 2013

MAD, a world of fashion

Yesterday I had the pleasure to see a documentary on Maddalena Sisto, an architect, journalist, eclectic artist, and best known as fashion illustrator MAD, starting at the end of the sixties.

The documentary is about Milano and Italian fashion seen through the eyes of MAD.
People like VOGUE editor Franca Sozzani and fashion designers as Elio Fiorucci and Ottavio and Rosita Missoni are looking with respect and affection back to MAD and her work literally comes to life thanks to her drawings were animated specially for the documentary.

Italian fashion. Practically synonymous with creativity and style. Armani, Ferrè, Fiorucci, Missoni, Gucci, Versace, Prada and the rest all come from the same place and flourished in a few decades. Before that Milano was just a town of textile industries and needle-workers.

All starts at the end of the sixties. Italian tailors take advantage of the 1968 youth protest movements, and give form and shape to women's dreams. Fashion goes from Haute Couture to Prêt-à-Porter, hand in hand with the women's fight for equal rights. The revolution in fashion rapidly evolves following social trends which see women getting into power roles (and dresses) and young and talented tailors becoming famous.

Then branding explodes and Milano becomes the world’s fashion centre.
Maddalena Sisto, MAD for the readers of Vogue, Elle Germany, The New Yorker and the Corriere della Sera, witnessed it all and put it into extraordinary drawings and sketches. She recorded every trend suggested by the Milan stylists and chronicled how fashion developed and influenced the life of Italian women. To such an extent that her 'signorine' represent the desires, fears and imagination of women today.

She left us over 12.000 drawings together with her personal diaries and the video's of her work in the fashion field. Everything neatly and persistently collected by her husband.

A WORLD OF FASHION tells the story of Italian fashion through MAD's drawings, specifically animated for the film, and through the fashion designers that loved her work and the way she was able to predict where their own work was heading to.

Welcome to the liberated, sensual and glamorous world of MAD!
(with dutch subtitles and mainly Italian speaking)




Director: Anna Di Francisca and Zoltan Horvat
A Stefilm production in co-production with Nadasdy Film
In collaboration with Mosaique Film With the support of AVRO, SVS, YLE, TSR MEDIA Programme, Piemonte Doc Film Fund.



About Maddalena Sisto
Maddalena Sisto was born in Alessandria in 1951. After completing secondary school, she moved to Milan, where (with articles and drawings) she devoted herself to fashion, custom, design and trends within the Condè Nast Group (Vogue). She contributed to Panorama. She took a degree in Architecture at Milan Polytechnic. She designed a collection of sculpture-teapots in the shape of women’s heads. She published drawings and wrote articles for Glamour, Casa Vogue, Elle Germania, Marie Claire. She had a page of her own on Elle Decor and on Sette, a Corriere della Sera magazine. She contributed to German, American and Spanish magazines. She engineered advertising campaigns in Germany (Scholz & Friends in Hamburg) and Italy (JWT, TBWA). Notice how Mad creates out of women’s figures (her favourite subject) the genial “signorine” [young ladies]; delicate and eccentric second selves, extravagant icons that have left their mark on the history of fashion and communication. Fitted in improbable landscapes or related to current works of design, they “wear” fashion, with which they constantly have a difficult relation. They move lightly and naturally, like bosom friends; they make people think and (what is just as important) they make people laugh. Mad, who was a journalist, an architect, a designer, an illustrator and a refined artist, passed away in Milan in July 2000.

See more of her fashion illustrations here.

AXDW announced its dates for 14th edition Spring-Summer 2014

The 14th edition of the international fashion week of Athens, Greece, will take place from October 18th to 21st, 2013 at Ethniki Asfalistiki Conference Center, presenting the collections of SPRING/SUMMER 2014.

So save the dates for Mercedes-Benz Athens Xclusive Designers Week!
Stay tuned for more info!

P.S.
If you want to participate at the "New Designers Awards" of 14th AXDW, you can still apply!
But hurry it is only open until the 31st of August 2013!
For more information visit www.axdw.gr 

Saturday, August 24, 2013

Introducing Metal Nails by H&H

They've adorned the fingertips of Beyonce and Rihanna and now rapper-singer MIA is the latest star to wear H&H metal nails.



In the video for her new single Bring The Noize, MIA wears a bold set of gold jaguar nails from the brand's extensive range of creative adornments.

Designed by Holly Silius and Hannah Warner, the ostentatious talons have earned an army of celebrity fans and made their catwalk debut for Thierry Mugler's AW12/13 show.

Nature is the theme and inspiration for the H&H collection, with thorns, leaves, thistle, wood, animal skulls and spider webs cast into hardened gold, bronze and silver nail pieces.

The brand's third collection includes nail rings with winding rose vines and full finger and thimble designs.

The jaguar design worn by MIA, was inspired by time Holly spent staying with a shaman in Peru and seeing black jaguars in their natural habitat.

Manicurist Sophie Harris-Greenslade from The Illustrated Nail created the look for the MIA video.

About H&H
Make up artist Holly Silius and jewellery designer Hannah Warner joined their professions and have pushed the boundaries to create a range of 2D and 3D metal nails under the name H&H.

Hannah graduated from Wimbledon College of Art and London Metropolitan, she went onto to study in New York at The Gemological Institute.

Holly graduated from London College of Fashion with a BA (Hons) in special effects makeup for the performing arts.

Both Hannah and Holly design the range, gaining inspiration from each other and industry surroundings.

Hannah's knowledge of metals and the making processes and Holly's knowledge of attaching to the body, sizing and expertise in theatrical make up for stage, music and screen proves a strong, imaginative combination.

The nails can be made in a range of colours, silver, gold, black and rose with additional stones used in some designs.

The designs once cast in solid metals add strength and durability to the nails allowing them to be re worn a number of times just like a piece of jewellery.

Nails have been seen on Beyonce, Rihanna, Cassie, Beth Ditto, Lianne Le Havas, Jamie Winstone to name a few and have been featured in Vogue, V, Interview and The Hunger.

The nails are stocked in prestigious stores such as Colette in Paris, Harvey Nichols in Dubai and Kabiri in London.

For more information visit the website of Holly and Hannah.

Lee Cooper presenting The Makers AW13

For over a century, Lee Cooper has been crafting hard wearing, denim-led clothing. Lee Cooper's 100 year old roots lie firmly within workwear, and trusted experience in creating tough reliable clothing.  Lee Cooper continues to attract artisans and craftsmen the world over.

"These people are the Makers. In the words of poet Arthur O'Shaughnessey, they are the music-makers, the dreamers of dreams, the world-losers and world-forsakers, the movers and the shakers. "

Inspired by this concept, the AW13 Makers campaign from East London's original denim brand Lee Cooper champions emerging creative talent, amplifying the values of modern British youth culture.

This season, Lee Cooper is proud to introduce to you four such Makers: A writer, a set designer, a comic artist, and a photographer and sculptor. Each of these artists are home grown talent, representing the promising future of their specialist crafts.

Rachel Hunt:
An MA graduate from Camberwell College of Arts, Rachel has honed her own distinctive specialism of art through blending her original photography with sculptural creations. Her work constantly challenges how a sculptural vehicle changes the perception of an image to give it a whole new narrative. Rachel shoots on a 35mm film using the very first Canon camera she ever owned. She draws upon her travels, events she has experienced, and real life scenarios as inspiration to create new artworks.

Joe Kessler:
Joe is a comic artist and screen printer. His signature style is surreal and darkly imaginative. Fluid organic shapes are interspersed with complex multi-point perspective, with the narrative following a dream like quality. After having studied at Camberwell College of Art, Joe was invited back to tutor a specialism in comic book drawings. When creating his own cartoons and screen prints, he works out of this studio in Hackney.

Penny Mills:
The work of set designer and art director Penny Mills is influenced by the manually created special effects of horror films from the late 70s. Penny often revisits to old-school science experiments to source inventive, lo-tech ways to create explosions and chemical reactions. This fusion of influences results in creativity which has a somewhat macabre tone, yet packed with a playful, tongue in cheek punch.

Kevin Soar:
Kevin Soar is a writer from Essex. Heavily inspired by his family, and famed London literary figures, Kevin moved to the East of the city at 18 to follow in their footsteps. His passion for London past spans across the slim cut smartness of 1960's East London modernists and football terrace style, to the discovery of inspirational texts stocked in little-known bookshops. Kevin writes short stories and poetry in his notebook from a room in his East London house.

About Lee Cooper
Since 1908, Lee Cooper has held strong as "the people's brand". Quintessentially British, the company was founded in London's East End by Morris Cooper and has since become a global pioneer of workwear and classic, authentic denim. Sold in over 90 countries worldwide and enjoying double digit growth year on year, Lee Cooper stays true to its heritage of Britishness, Work Culture and Music.

Friday, August 23, 2013

Celebrating the heritage of H&M

Mauritz archive is openend for an upcoming men’s collection to celebrate the heritage of H&M.

This autumn, a new menswear collection at H&M called Mauritz Archive celebrates the little-known heritage behind the label.

In 1968, the founder of Hennes bought a men’s outdoor store located in central Stockholm called Mauritz Widforss. The two were brought together, forming what we know now as H&M, and it’s this outdoor clothing which will provide the inspiration for Mauritz Archive, debuting on September 19 in around 250 stores worldwide, as well as online.

Thursday, August 22, 2013

The Art of Denim at McArthurGlen Designer Outlet

McArthurGlen, Europe's leading name in designer outlet retailing, has chosen denim, the much-loved fashion icon, as the theme for its first ever global campaign and category promotion, The Art of Denim.

The Euro 4-million campaign will run across Europe, as well as in Brazil, China, Russia and South Korea, countries that are home to an increasing number of global travellers shopping at McArthurGlen's 21 Designer Outlets in eight European countries.

Last year, McArthurGlen's centres sold more than five million items of denimwear - that's nearly 600 for every hour of the year.

The Art of Denim, which is being launched in partnership with some of the world's leading names in denimwear, will open on 31 August at McArthurGlen Designer Outlet Luxembourg, and will run throughout the autumn season until closing on 5 November at McArthurGlen's Designer Outlet Parndorf near Vienna.

To bring alive the 'art of denim', every centre will be hosting special activities during the promotion, including specially created denim hubs, with tailoring and styling services, as well as further savings available on denim lines, in addition to the year-round savings of 30-70 per cent.

Julia Calabrese, McArthurGlen's CEO, says: "The Art of Denim is a tribute to an iconic fashion staple that rides through seasons, years and decades - a faithful friend and a key foundation of everyone's wardrobe. "The campaign is also about making shopping fun and stimulating, creating a retail experience rooted in fashion history, and one that reflects that our centres offer the most sought-after names in the world of fashion. It also comes at a time when denim continues to be a huge trend for the Autumn/Winter collections."

As part of its global launch, the promotion will feature in a special 12-page supplement inviting readers to 'discover' The Art of Denim in the October issues of ELLE's international editions in Italy, the UK, Germany, Greece and the Netherlands, as well as multi-page advertorials in the Brazilian, Chinese, Korean and Russian editions of ELLE.

The supplement will tell the story of denim, as well as featuring the Denimistas (special celebrity looks), a 'Look & Yearn' and 'Pick & Mix' of star buys, all set to go with the season's looks of luxe leather and animal prints, as well as ideas on finding the perfect denim match

At the same time, in partnership with ELLE, McArthurGlen will launch The Art of Denim Award to select the best denim stylist in all the participating countries. Between 16 September and 10 November, participants will be able to upload their denim styling pictures to the Art of Denim/ELLE website, to be advertised in the October issues of the nine participating international editions of ELLE. The winner, chosen by a specially selected jury, will style a McArthurGlen fashion shoot to appear in the February issues. The Art of Denim campaign will also feature in McArthurGlen's Autumn/Winter advertising campaign, supported by print, digital and outdoor advertising in media across Europe.

A heritage sportswear feel with David Beckham at H&M

Fresh heritage pieces and a new campaign for David Beckham bodywear at H&M

There’s a heritage sportswear feel to the new David Beckham Bodywear pieces this autumn at H&M, launched on August 22 with a new campaign full of old East London atmosphere. Raglan-sleeve jerseys and henleys come in athletic greys, alongside grey vests and a three-pack of grey trunks.

Pyjamas are an essential both for lounging and sleep, and this autumn there are ribbed pyjama pants, as well as full-length or short pants in drawstring jersey. Coinciding with the new pieces will be a brand new campaign set in an old-style sports changing room.

It marks the latest stage in David Beckham’s long-term collaboration with H&M, centered on a core collection of bodywear pieces which are available all year round. The focus is on fit, fabric, comfort and style, the result of eighteen months of research to create a bodywear collection of new classics.

David Beckham Bodywear is sold in the men’s departments of 2800 H&M stores worldwide in 49 countries, as well as online.

“I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pyjama pants and raglan sleeve tops are already like wardrobe favourites for me that I know I’ll wear all season long. It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots,” says David Beckham.




Introducing Pericles Kondylatos' Kryptonite collection

Pericles Kondylatos is a greek artist and when you are following my blog you could have read a lot about him. Especially his jewellery is eye-catching.
In this post a glimpse of his Kryptonite collection.

If we like to believe Kondylatos, Kryptonite is a radioactive element from Superman's home planet of Krypton...


"Kryptonite is a fictional material from the Superman mythos—the ore form of a radioactive element from Superman's home planet of Krypton. Within the mythos, it is the ultimate natural weakness of Superman and most other Kryptonians. In popular culture the word Kryptonite has since become synonymous with an Achilles' heel—the one weakness of an otherwise invulnerable hero. "

But to be honest who hasn't heard of Kryptonite? Superman is a hero for every child in us!

Here a glimpse of his collection:






Jewellery available at:

Mykonos:
Wanderlista Boutique - Kivotos hotel, Ornos Bay - Mykonos
UNIQUE white Boutique - Panachrantou 17 – Chora - Mýkonos, (2289 025477)
Luca Rossire Boutique – Chora - Mykonos
Hippie Fish/ hippie chic Boutique - Ai Yanni Beach - Mykonos. (22890-22901)

Paros:
Jet Black Boutique: Agora Paroikias, Paros (+30 22840 23877)
Jet Black Boutique: Limanaki Naousas, Paros(+30 22840 53290)

Antiparos
Jet Black Boutique: central street – (22840 61401)