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Thursday, October 31, 2013

The Fashion Room Service XL Edition by Ozon

Yesterday afternoon at Fresh Hotel in Athens Ozon Magazine organized The Fashion Room Service XL.
Thirty designers and labels in thirty rooms presented their designs and products, a fashion crowd gathered to admire the creations and Absolut Vodka offered cocktails in the Air Lounge of the hotel.

Among the participating designers and labels are Nefelia, the KNL's, ΣΟΜΦ, Paul Sarz, Ourania Kay, Elisavet Kapogianni, Maggoosh, Most Chic, Ariadni Kypri, Georgina Skalidi, Enoeme and Konstantina Konstantidi.

Here my photoreview.


The KNL's


The KNL's

Nefelia

Nefelia

Paul Sarz

B-Naughty

Most Chic

Ariadni Kypri

Maggoosh

Maggoosh

Elisavet Kapogianni

Elisavet Kapogianni

Ourania Kay

Ourania Kay

Displexia

Displexia

de Bour

Redo.gr

Redo.gr

Clic Jewels

Clic Jewels

Iron Fist by www.newcult.gr

Iron Fist by www.newcult.gr

Sweets at Deep Shallow Exposition

Ippolito

ENOEME - silk trousers

3rd floor

3rd floor

3rd floor

Georgina Skalidi


Tuesday, October 29, 2013

Spotted in Paris: Alek Wek

Alek Wek is spotted by H&M during the street celebration launching The Isabel Marant pour H&M Collection.

Alek Wek wearing Isabel Marant pour H&M - photo courtesy of H&M

Alek is one of the models in the campaign Isabel Marant pour H&M.

Design contest for fine jewellery designers by Gem Privé

Gem Privé is proud to announce its first design contest for fine jewellery designers.


The website connects jewellery lovers with jewellery designers on a global crowd-sourcing platform. Designers submit CAD designs, jewellery lovers vote, and winning designs get manufactured and sold by Gem Prive.

The winners are compensated with royalties as well as PR and marketing.

The fine jewellery industry has seen little innovation compared to the costume jewellery industry. Designers find it very difficult to take their products to market and customers find it very difficult to get access to unique designs. The solution is internet-based jewellery retailer Gem Privé.com. Gem Privé aims to democratise the fine jewellery industry by harnessing the voice of the consumer. Only the designs that get the stamp of approval from visitors to Gem Privé.com get produced and sold.

By providing a risk-free platform for designers to test the market – Gem Privé aims to lower the barriers of entry for a new wave of designers looking to turn their creativity into a career.

Founder and award winning jewellery designer Miranda McCarthy learned firsthand the difficulties faced by emerging talent are at best understated. ‘Looking into a jewellery store window you would never imagine the sheer cost, number of steps involved, and the amount of people it takes to get a piece of jewellery onto the shelf’.

Gem Privé reduces the process to just two steps: 1: Create a design and 2: Upload it.

Gem Privé’s network of manufacturers use a made-to-order manufacturing system and only produce a design when there’s demand – making it an inventory-light business. Crowd-sourcing products (pre-manufacturing) not only reduces waste, but the feedback from the online community allows people to have a say in the conception of the design, giving it more of a reason to be.

The obvious reality is that there are huge opportunities for people to out-earn what they could have made under the traditional retail model. The more hidden reality is that Gem Prive is giving equal opportunities to a global talent pool– particularly in emerging markets where the money earned from royalties can be a life-changing amount of money.

Gem Privé will launch its first fine jewellery design contest through an app on their facebook page https://www.facebook.com/GemPrive   on November 1, 2013. Inspired by the word ‘FOLD’ designers are tasked with creating a CAD design for a pendant using yellow gold and black diamonds. The People’s Choice Award, given to the designer with the most votes and pre-orders, will be announced in early 2014.

Monday, October 28, 2013

A street celebration in Paris launched The Isabel Marant pour H&M Collection

Thursday night, enthusiasts including Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey, Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage gathered in Paris to celebrate the launch of the Isabel Marant pour H&M collection.

In a lively urban atmosphere catching Marant’s bohemian energy, the collection was presented in cinematic settings that mixed images, films and models.
Live performances by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang charged the atmosphere.





Yesterday’s event transported guests into a street slice of Paris, in the early 90s, the time when Isabel debuted her eponymous line: brasseries, neon signs, pizza shops, souvenir shops, epiceries, street vendors and people casually enjoying a stroll in the outdoors.

The collection, that includes her most iconic pieces from her career, was presented in a filmic way. Images, films and street casted models revealed the world of Isabel Marant. The city being integral to her style, Paris came as a natural choice to celebrate the collection being launched on November 14 in around 250 stores worldwide and online.

“We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza: this is how I see my work. I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA," says Isabel Marant.

“I think it’s really cool when a high-end designer does a collaboration like this and makes their designs easily accessible to everyone. The pieces are awesome - and coveted. I know many people that will be waiting in line on the 14th, it’s exciting,” says January Jones.
 
January Jones and Frieda Pinto
“This is the second H&M collaboration that I’ve attended. I feel it’s important to collaborate with designers who young girls aspire to, but it’s also for girls like me who love shopping at H&M - to make fashion that is not just beautiful and classy but also affordable,” says Freida Pinto.

Isabel Marant and Margareta van den Bosch

“This street celebration was the perfect way to launch a collection that oozes the energy of cool Parisian style. It felt optimistic and real: a reflection of Isabel Marant’s knack for urban sophistication and bohemia. I think the collection for women, men and teen captures her spirit and I hope our customers are as excited as we are for the launch," says Margareta van den Bosch, Creative Advisor at H&M.


Sunday, October 27, 2013

African Fashion Design in Technopolis - Athens

Yesterday evening in Technopolis, Athens United African Women Organization organized an original event, full of fashion, dance and music.

Designers Gloria and Julliana showed traditional African dresses and designs with colorful accessories.

Here my photoreview.
 





One of the designers, Gloria

Monabbey Kreations

Traditional African Dances
 







 

More photos on my facebook page Fashion & Art!