Athens Xclusive Designers Week successfully closed 18th edition

Athens Xclusive Designers Week came to an end, more than forty shows filled Ethniki Asfalistiki Conference Centre in the capital of Greece.
Fashion crowd gathered to admire talented greek designers but also fashion designers from Cyprus and Serbia.
Some shows were great, some less talented but overall we can say that there is talent and should be exported! This time also a lot of menswear designers were represented.

In my previous posts it was all about the designers, a little backstage and some best dressed guests so let's have a view on what happened front row and in between the shows.

In between the shows the guests had the opportunity to look at, get to know and purchase fashion accessories. At the foyer an area was made specifically to host Greek accessories designers, a section called Xclusive Elements. Participating were Archtrend by Lena Kalidis, E.T. Collection Creations by Elsa Toli, Eireen, Lamprini Chantziara, Maesa Morado, Miaou Niaou, My Scarf, Rubee Handmade, 7PM by Maria Panagiotoulia and Sophia Koutsoukou.

It seems each year more people are coming to AXDW and the organisation made a good impression to host them well.

And to organise such an event, sponsors are welcome!
This season KYANA Professional Hair Products, was the official hair sponsor, is a 100% Greek-owned company offering innovative suggestions for professional hairdressing products, as well as a wide variety of products suitable to every hair style and type.
During the 18th AXDW visitors had a chance to get acclimated with both the health and beauty benefits of Collagen Pro-Active, the collagen drink representing the latest breakthrough in innovation.
The de-make up care of the models of the 18th AXDW's catwalks was taken up by the specialized DEMAK'UP products.

And guests enjoyed Jacobs Flavours filter coffee throughout the days of the event.

And a big applause for all the volunteers who made the 18th AXDW a success!

 Photos courtesy of AXDW by Studio Panoulis

Backstage @ 18th AXDW

Athens Xclusive Designers Week presented more than 40 designers as you could see in my previous post. To create amazing shows it is hard working behind the scenes. Not only the preparations of the collections in the months before the show but also on the day of the show. Hairstyling and make up makes the collection of the designer complete!

Here a glimpse.

Sofia Kyriakidou

Boško Jakovljević 

Vicky Kaya

Hairstyling was by Vassilis Diamantopoulos' team

 and make up by Freddy Kalobratsos' team.

Evelyn Kazantzoglou

Evi Adam

Esther Mastroyianni

Atelier Loukia

 Photos courtesy of AXDW by Studio Panoulis

Best dressed @ 18th AXDW

As I wasn't presented at the 18th Athens Xclusive Designers Week I had to choose my best dressed list from the photo agency Studio Panoulis.
The following outfits caught my eye although I missed color! And as you can see the list is very short...

Gogo Mastrokosta, it reminded me of the dress Doutzen Kroes was wearing at Amsterdam Fashion Week

Shaya in a strapless jumpsuit

The necklace in this casual look by Evi Adam is one for my shopping list.

Everyday Tonia Fouseki, the president of Athens Xclusive Designers Week, was captured in a stylish outfit.

The black one in the middle is my favourite, what is yours?

 Photos courtesy of AXDW by Studio Panoulis

New Designers Awards @ 18th AXDW

Already for the 18th time Athens Xclusive Designers Week proudly organised the New Designer Awards.

Kostas Sommer & Tonia Fouseki

Inexhaustible talent, creativity, fresh ideas, emotion and smiles synthesized the third day of the International Fashion Week in Athens, which was dedicated to young designers.
Twelve upcoming talented designers presented their collections to the public and the jury of New Designers Awards, claiming prestigious awards: Best New Designer, Best Trendsetter, Best Catwalk and Best Fashion Design Ambassador.

There was an enthusiasm atmosphere supporting the efforts of young designers while attending the shows of these designers. The awards ceremony was presented by the famous actor Kostas Sommer.

But first let's have a look at the proposals of the 12 talented designers.

Maria Vytinidou

Persephone

Parle Moi by Tamara Ghavtadze

Penelope Demetriou

Mal-le by Aggeliki Maleviti

JK by Joy Koumentakou

Blondie.e

Maro Martzi

Chris & Tonia

Tryfonas Modestou

Nella Ioannou

Demis Araniadis

For yet another season important representatives of the world of fashion were participating in the jury: Evi Alevizou of THE TOC DIGITAL, Katerina Gouma, owner and designer of the label "Underground", Evi Karatza, with experience in fashion, women's magazines and founder and creative director of the brand Evi Grintela, Ioanna Kourbela, fashion designer with a significant track record in Greece and abroad, Marina Bari-Christella and Myrto Mitropoulou, founders of the MONO Project, «moving» fashion concept store in London and Ioli Fotopoulou, owner of the shop Pop Up Store and founder of the brand Universal Consciousness Apparel.

The President of the Athens Xclusive Designers Week, Tonia Fouseki congratulated all participants during her speech for their effort, their presentations, encouraging them to dream and pursue their goals. She mentioned the support of the event for New Designers from its establishment and to widen their contacts with the international media and buyers worldwide by reinforcing positive view of "made in Greece" fashion.

And the winners of the New Designers Awards at the 18th AXDW are: 

Aris Spiliotopoulos, Nelly Ioannou, Tonia Fouseki, Tamara Ghavtadze , Joy Koumentakou, Kostas Sommer

Best Fashion Design Ambassador and Best New Designer:

Parle Moi by Tamara Ghavtadze presenting a collection of black and white creations accompanied by impressive head pieces.
The award Best Fashion Design Ambassador corresponds to ensure the participation of the designer at a fashion week abroad and for the award of the prize was called the honorary guest of the evening, former Minister of Tourism and Minister of Education and current Director of Tourism of the Municipality of Athens, Aris Spiliotopoulos, who in his speech congratulated all participants designers and the organizer of the fashion week, Tonia Fouseki, for their excellent work to foster new talent, stressing that fashion is culture and expresses our own city, Athens, which should be viewed internationally and through the fashion space.
The Best New Designer Award corresponds to produce a capsule collection with the label Underground, which will be sold in boutiques Underground and in the online shop.
At the same time, the collection will be sampled so other boutiques in Greece and abroad can purchase it. And to promote the capsule collection of the winner, it will be photographed by one of the leading Greek fashion photographers.

Best Trendsetter:

JK by Joy Koumentakou has brought pop art to AXDW, presenting her "POP GLAM" collection and impressed the jury. Pictures of comics and pop art symbols of the 60s flooded the room. The presentation was completed by guest appearance on the catwalk of Trifonas Samaras as pop groom.
The award represents a presentation of the winning and the new collection in thetoc.gr.

Best Catwalk:

Nella Ioannou took the guests into a visual story with graceful creations in pastel colors, lace and feminine fabrics for the spring-summer 2016 collection entitled "Once upon a time ...", creating a fairytale atmosphere in space.
The award represents free attending seminars of her choice into fashion school Theia Lab by Theodora Provopoulou.

Photos courtesy of AXDW by Studio Panoulis

Dimitrios Ordoulidis @ 18th AXDW

Dimitris Ordoulidis, winner of the Best New Designer Award of the 17th AXDW, proudly presented his first complete collection, "Sexual Abstract (regenerate desire)", at the 18th Athens Xclusive Designers Week, with minimal creations for men and androgynous style with feminine details for women with key tones gray and blue.

Photos courtesy of AXDW by Studio Panoulis