A party dedicated to the beauty of the creations of ERDEMxHM, in fashion and music. The event was full of energy with performances of DJ Vangelis Aslanidis and Leon of Athens.
The decoration of the space revealed the romance and the sense of personal narration that characterizes the collection, emphasizing the beauty of its colors and floral motifs.
In addition to representatives of the fashion press, the event was attended by many fans and friends of the two brands.
Some special guests were wearing pieces of the collection, among them Evelyn Kazantzoglou, Eleni Foureira, Evangelia Aravani, Ismini Dafopoulou, Katerina Papoutsaki, Kostas Martakis, Maria Iliaki, Tamta, Tzortzina Liossi and Harris Davlas.
"Erdem created a wonderfully magical world with the ERDEM x H & M collection. The event was meant to exude the power of the beauty of the collection, a feeling we need today as never before. We wanted to inspire the world with romance and must-pieces, which include wonderful evening toilets and men's suits to sports sweatshirts and T-shirts.
We are delighted with the enthusiasm of the world tonight and we believe our customers will show the same enthusiasm for this unique collection on the day of launch, " said Sandrine Galparoli, Country Manager of H & M in Greece, Cyprus and Bulgaria.
In Greece, the collection will be available from November 2nd in Athens at H & M's store in Ermou 54.