Like Garnier from L'Oreal does by launching a new product line called Garnier BIO.
For 115 years, Garnier has been pioneer in the field of plant-based products. This year Garnier goes one step further in the field of course with the brand new skincare line: Garnier Bio. This line is certified organic and vegan. In addition, the packaging is made from recycled material and is again fully recyclable.
The Garnier BIO line takes power from plants for taking care of every type of skin. For every skin type another, and uses these forces efficiently for the care and cleansing of the skin.
BEAT THE MICROBEAD PLASTICS
Tiny particles of plastic have been added to thousands of personal care cosmetic products sold around the world. These microbeadsplastics, hardly visible to the naked eye, flow straight from the bathroom drain into the sewer system. Wastewater treatment plants are not designed to filter them out microbeads and that is the main reason why they contribute to the Plastic Soup swirling around the world’s oceans. Sea animals absorb or eat microplasticsbeads. These microbeads are passed along the marine food chain. Since humans are ultimately at the top of this food chain, it is likely that we are also ingest them, absorbing microbeads from the food we eat. Microplasticsbeads are not biodegradable and once they enter the marine environment, they are impossible to remove.
Striking images of the plastic soup, climate change, and overconsumption Although the cosmetics industry has become more aware of microplastic pollution, many major brands still add micro- and nanoplastics or other chemical ingredients (to thicken, stabilize, and otherwise manipulate the product). For now, it’s mostly up to the consumer to do their research and buy responsibly, for example by using the Beat the Microbead App. In the words of Karen van Ede, “it may not feel like much, but doing nothing is worse”.
Plastic ingredients are included in most mainstream personal care products — anything from waterproof mascara, lipstick, and sunscreen to shower gel is likely to contain at least one form of plastic. This fact is largely unrecognized by well-intentioned consumers, who avoid products containing plastic microbeads only to purchase products containing polymethyl methacrylate or polypropylene components. This is worrisome because not only is there a large knowledge gap as to how plastics behave once they reach inside our bodies (as a result of either absorption or accidental ingestion), but at the end of the day, plastic ingredients from these products are washed off and go down the drain, into the oceans. Source: beatthemicrobead.org
Weleda, founded by a Dutch gynecologist and an Austrian gynecologist in the 1920s, is the first example of a “Zero” brand — it is also the largest that currently sports the badge. Its range of products covers everything from shampoos to body lotions to baby care products — and not one of them contains microplastic beads or any other plastic-based ingredient. Weleda serves as an example to other large multinational companies such as Unilever, Johnson & Johnson, and L’Oreal, all of which have not discovered the benefits of eliminating plastics in personal care products.
As a consumer, one of the surest ways to guarantee that the products you purchase are not processed with any microplastics is to support brands which have the “Look for the Zero” mark. Until plastic-free care products are the norm industry-wide, looking for the “Zero” is your best bet!