Ronald van der Kemp, a pioneer in the sustainability movement within fashion and the rebel of Haute Couture, opened Amsterdam Fashion Week at the MoCo museum in the center of Amsterdam.
As you know I love fashion and I love art, so for me a reason to travel to Amsterdam. My expectations were high. Presenting a new collection in a museum is one of my favourite settings of fashion. Fashion truly meets Art.
It was also my first time to visit this museum and I loved it. The Moco Museum is a boutique museum with inspiring modern and contemporary art. With quotes and artwork from Banksy,
Warhol, Lichtenstein, Basquiat, Haring, Koons, Kusama, Hirst and Dal.
Until September 30th 2019, Moco Museum is also hosting New York-based artist Daniel Arsham’s solo show ‘Connecting Time’. I couldn't resist to take a 'selfie' in Arsham's
Amethyst Ball Cavern.
During opening night of the fashion week in the museum models walked around and were dressed with previous collections of Ronald van der Kemp longing for us to see his new collection. Also he made some art installations with a great backdrop of works from Banksy and Warhol
Ronald van der Kemp presented his new collection in the lovely garden of the museum. As I was expecting a fashion show I was a bit disappointed as the models moved through the crowd surrounded by photographers. For me it was difficult to see his new collection.
The glimpse I got you can see in my photo review.
Van der Kemp's collection looks like a large patchwork of different materials, textures, fabrics and shapes and is a clear statement that all materials and trends can be recycled, keeping that iconic and innovative RVDK signature.
For more information on the museum visit monomuseum.com and for more photos visit amsterdamfashionweek.nl
I totally agree with the fashion designer's statement: "You can change the fashion world by one dress at a time!"
About Ronald van der Kemp/RVDK (as written on the designer's website)
RVDK Ronald van der Kemp is the world’s
first sustainable couture label.
Founded In August 2014, RVDK shuns the fashion system’s wasteful ways, proposing wardrobes consisting of
limited-edition statement pieces, that are seasonless and timeless clothes as an expression of a women’s personality underlining her strength and character.
Each style is ethically made with high-end existing materials and leftovers, and crafted by hand by small ateliers and artisans
in his native Holland.
Ronald van der Kemp worked for over 25 years as designer and creative director for high-end international luxury brands such as Bill Blass, Celine/Michael Kors, Guy Laroche and Barneys before launching a label under his own name.
RVDK is on a mission to show the world that ethical fashion can be glamorous and exciting, injecting high fashion with a feeling of nostalgia and a longing for the heydays of haute couture.
RVDK believes that a form of art can change behaviour which leads to a bigger change in the industry. The world is full of beautiful things we can't see anymore. Because we are to busy to considerate them or too rookie to appreciate them. We are fashion alchemists: we capture unused beautiful fragments and turn them into unique work of art. For the sake of beauty. For the sake of our planet.