Someone working in the fashion industry told me that it is wrong to capture white clothes on a white background. I think it is your choice if you want to do this. If a stylist decide he or she wants a white background with white clothes, the photographer execute this wish. It has nothing to do with right or wrong.
Photographers as Mario Sorrenti and Giampaolo Sgura did this in ad campaigns for Max Mara, Mert & Marcus for Givenchy and Maciek Kobielski for Pinko.
See the results and have your own opinion.
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| Hilary Rhoda by Mario Sorrenti |
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| Karolina Kurkova by Mario Sorrenti |
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| Kinga Rajzak by Giampaolo Sgura for Max Mara Studio FW2011-2012 |
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| By Giampaolo Sgura |
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| Carmen Kass by Maciek Kobielski for Pinko |
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| Daphne Groeneveld and Stephen Thompson by Mert & Marcus for Givenchy |
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