“Second Skin”. This is how Nike researchers and designers described the feel of their latest
discovery – Dynamic Fit.
Created in Nike’s Innovation Kitchen and
Sports Research Lab, Dynamic Fit eliminates the space between the foot and the shoe for unparalleled comfort, no matter foot size or
shape. To bring this technology to life, Nike partnered with renowned makeup and body paint artist Joanne Gair to interpret this
concept artistically. Joanne was a natural collaboration choice, as her passion and attention to detail mirrors Nike’s own obsession over every aspect of craft and design. A three-decade industry leader herself, she is constantly striving to reach perfection on every project, no matter the canvas. Joanne’s arresting work speaks for itself, particularly as shown through her Nike LunarEclipse+2 interpretation.
And the result:
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