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Thursday, February 2, 2012

Vassilis Zoulias debuts with "NEW LOOK NEW YORK" for AXDW at the Big Apple

Since the launch of the first Athens Exclusive Designers Week, AXDW is aiming to export greek fashion globally and it seems that next week this effort will be accomplished.

On the 9th of February Vassilis Zoulias will be realizing his first fashion show in New York, presenting his "New Look New York" demi couture collection. This collection explores a variety of traditional fabrics like cashmere, silk crepe marocain, satin duchesse, silk shantung, faille, taffeta and old couture techniques. The starting point of this presentation was the need to pay homage to the timeless images of elegant women during the heyday of couture. An era that still defines the way we view style today. The designer's aim is to transport guests to a bygone world, the perfumed atmosphere of a "salon couture" where the models act as well bred, slightly naughty "grandes dames" and the fashion displays an eye popping opulence.



Athens Xclusive Designers Week and Nolcha Fashion Week in New York started an exclusive cooperation, Vassilis Zoulias will represent AXDW at the Big Apple and in the same context, designer Danilo Gabrieli will be representing Nolcha Fashion Week at Athens Xclusive Designers Week taking place in March 2012.

Ever since its establishment Athens Xclusive Designers Week, the international fashion week of Athens, aims to enhance the "extrovert" character of Greek Fashion and to promote the work of Greek fashion designers beyond Greek borders. Within this context, it has developed significant strategic alliances with international fashion institutions, giving Greek designers the opportunity to present their work in various markets abroad.
Athens Xclusive Designers Week is now proud to announce another important strategic alliance with Nolcha Fashion Week a leading award winning event for independent fashion designers, a fashion week officially listed with Mercedes Benz as the two recognized Fashion Weeks by New York City Economic.

It is the goal of Athens Xclusive Designers Week to continue building such vital strategic alliances and co operations with international fashion weeks, actively fulfilling its mission - to "Xport Greek Fashion Globally".

Source: press release AXDW

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