H&M Exclusive Press Preview

Yesterday afternoon at the showroom in the center of Athens H&M presented the Conscious and Fashion against Aids collection to the press.

About the Fashion against Aids you could have read in my previous post, on the 26th of April the collection will be available in the center of Athens, Ermou 22 and 54, and at the store in the Athens Metro Mall (Next to Agios Dimitrios Metro Station).

The Conscious collection for spring is based on sustainable materials like organic cotton, organic hemp and recycled polyester.
Especially for the Conscious collection H&M created a line for the red carpet, the Exclusive Conscious Collection existing of only 1.000 pieces each model (with 100 shops and the e-shop where the collection will be available it is like a drop of water on a hot plate...)
In Athens the Exclusive collection will be available only at Ermou 54 on the 12th of April, so go early!

The Conscious collection will be available at all the H&M shops in Greece from 12 April and on.

And a few snapshots.

Filio of All you need is Style

Vasia & Claire of Fashion Has It

Chara of Skinny & Flavored and Alexia of Smells like Fashion

Penelopy of Fashion Architect

Mariza and Anna of H&M were very hospitable, creating a friendly atmosphere and informing us about the new collections.

Mariza Petrakou in Marni at H&M and

Anna Kotsareli in Marni at H&M