Claes Iversen kicked off the 17th Amsterdam Fashion Week

The seventeenth edition of Amsterdam Fashion Week (AFW) started this evening with shows of two talented Dutch designers. Claes Iversen made a big impression with his Spring/Summer 2013 collection. His designs are formed from fragments, sometimes already shown on his earlier creations. Marga Weimans did the second show of the opening night and gave an impressive fashion show, consisting of designs for which she got her inspiration from cities and architecture.

The SS13 collection of Claes Iversen starts with sobriety and monotone colors and finishes in a flowery and fresh whole. 'Flying debris' find each other and come together in designs formed from fragments, or from before-seen creations of Claes: the iconic Rose Dress from his 2007 collection for example has become a part of the final dress from this collection. Elements from different periods merge and modernity translated into femininity remains an important theme.

Here a glimpse of his show.

 Hair and make up by L'Oréal ( Redken and Maybelline)

About Amsterdam Fashion WeekAmsterdam Fashion Week was established in 2004 to position the Netherlands, and Amsterdam in particular, as inspirational and internationally oriented fashion destination. Amsterdam Fashion Week has grown into the semi-annual fashion event in the Netherlands and enjoys plenty of interest from both Dutch and foreign press.

Amsterdam Fashion Week celebrates Dutch fashion talent, builds bridges between creativity and commerce and seeks for international connection. With fashion shows, trade shows, presentations, lectures, private training and a business programme, Amsterdam Fashion Week brings designers, labels, buyers, press, agencies, creative industries, government and semi-government and investors together. The official catwalk programme, Amsterdam Fashion Week Uptown, and the business programme focus mainly on professionals from the fashion and related industries. They take place at the Westergas area (Cultuurpark Westergas) in Amsterdam. The public programme, Fashion Week Downtown, takes place mainly in the inner city.

The Amsterdam Fashion Week organisation focuses its efforts on further strengthening its position as the fashion platform in the Netherlands both offline and online, throughout the year. The highlight of these efforts is the semi-annual fashion event Amsterdam Fashion Week. The public and consumer-oriented Fashion Week Downtown programme will be substantially expanded in the coming years.

Vodafone is principal sponsor of Amsterdam Fashion Week. AFW has also been made possible through collaboration with media partner Sanoma Media and sponsors: ABN AMRO, Redken 5th Avenue NYC, Maybelline New York, Volvo, DSM, Piper Heidsieck, Fashioncheque and Hillenaar - a clear channel company.
In a next post more on Marga Weimans.

Text source: Press Release