Marga Weimans at Amsterdam Fashion Week

Yesterday evening Marga Weimans presented for the first time a catwalk show during Amsterdam Fashion Week. She is known by participating in various exhibitions and presentations in Paris. Cities and architecture play an important role in her collection and are reflected in material, color and shape. Interactivity is key.

Hair and make up by L'Oréal (Redken and Maybelline)

Highlight of her collection was the 'Vodafone Dress', a dress consisting of three hundred mobile phones. The mobile activity ensures that the dress is put into effect and changes color when dialed by the audience.

Immediately after the show Weimans took the audience into the story behind her designs by launching a large installation called Fashion House, in which she shows her inspiration and innovative technology. This Fashion House literally gives insight into the dream future, the rationale and design process of the designer. More in a next post.