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Thursday, August 16, 2012

H&M supports UNICEF

This October at H&M, a special collection, featuring both fun fashion and playtime dress-up pieces for both boys and girls, will raise funds for H&M´s All for Children initiative to benefit UNICEF’s programs to improve the lives of children.

For girls, the All for Children collection is full of cute pieces like a pink bow-detail dress, a fake-fur necktie coat, fun Lurex® or polka dot skirts, as well as printed tops and bright pink leggings.

For boys, there’s the perfect little blazer to wear with matching gray pants, or color-block sweaters in vivid shades, as well as a baseball jacket, color-block shirts, and jersey pieces printed with characters familiar to children.

For dressing up, there are wizard hats, capes and magic wands, a rabbit all-in-one, and polar bear, rabbit, and flamingo heads. There’s also a play tent, wall stickers, a lamp and a play book for even more fun.

The collection will be available beginning October 18 at around 300 H&M stores worldwide. H&M will donate 25 percent of the sales price of the All for Children collection to UNICEF’s work in Bangladesh.

Through this partnership, H&M and UNICEF aim to promote education and improve the health of children in slum areas around Dhaka, Bangladesh.

The collection is a way for customers to contribute to H&M’s long-term community investments in Bangladesh.

Source: Press Release

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