This blog is all about fashion and art events! On inspiring fashion photography in editorials, covers of magazines and advertising campaigns and anything else captured by my lens! And now embracing personal branding for success.
Pages
▼
Tuesday, August 28, 2012
It's a cat's world part 2: United Bamboo
As they say, three's a trend. Or in this case, a Catclub. Hot on the paws of Karl Lagerfeld's Choupette and Grace Coddington's Pumpkin comes United Bamboo's fancy felines. The New York label is bringing back their crowd-pleasing cat calendar, in which they dress up twelve friends' cats in miniature versions of their latest collection.
Three years ago in 2009, United Bamboo made a calendar with cats wearing miniature replica United Bamboo collection runway outfits. It was originally meant to be a promotional item and everyone wanted one. In 2010 they took it a little more seriously and made it as an official product which had an overwhelmingly positive response.
In 2011 they thought the world was sick of cats in United Bamboo so they didn't do anything. But to United Bamboo's surprise, people kept asking about it.
Due to popular demand the team got back together, Photographer Noah Sheldon and Designer Studio Lin fully embraced the idea of photographing cats in miniature replica runway collection outfits, except this time, spin it off as its own brand called Catclub by United Bamboo.
Catclub will be products with pictures of cats wearing United Bamboo. There will be many more products in the future and they will be all designed with serious intention and commitment to quality.
For the 2013 calendar they're raising funds on Kickstarter. They're already a quarter of the way to their $20,000 goal. A pledge of $25 gets you this poster and a magnet, while $40 gets you the calendar itself, definitely a collector's item. So what are you waiting for? Meow!
No comments:
Post a Comment