“Accessories are vital” says the legendary fashion icon “Not only they allow you to play with fashion however you like, marking your outfits with a personal touch. They are also an essential tool to give new life to what you already have in your wardrobe: wear a necklace, a bracelet and earrings, hold a clutch and top it all off with a hat, and everything becomes new. Accessories are like vitamins to fashion: you should use them liberally as such”.
“There is something feisty and over the top in this collection” adds Margareta van den Bosh, creative advisor H&M. “Our customers will find it incredibly exciting and extravagant, with a precious vintage feel. Mostly gold, it is truly spectacular: these pieces will give a new life to everyone’s wardrobe. The idea is to have luxury that you can play with, at an affordable price”.
The collection features jewelry, sunglasses, shoes, bags. However, its starting point is a suitcase: a turquoise trolley with gilt motifs.
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| Ad campaign by Mert & Marcus |
“I wanted to recreate the excitement of the fashion weeks tour, when you enter a dreamy fashion bubble that is almost like a parallel reality. I tried to capture that sense of freedom, joy and excitement. Besides, when we travel we always want to bring our special pieces with us. “I like the idea of a trolley that can contain the whole collection and is complete with a crown-shaped tag: airports will be less grey and impersonal if you bring such a token of travel-ware with you. It’s like a dash of fairy tale magic, or Alice’s white rabbit as a door to a new dimension” says Anna.”
Outstanding jewelry is the main focus. Exuberantly Mediterranean in both ornate shapes and shiny colors, slightly surreal thanks to the snakes and crocodiles that coil around neck and wrists, it features gilded chains swarming with pendants, stone earrings with an antique feel, decorative wristbands with the preciousness of real jewels. The same ornamental opulence carries on in the classy clutches: Cucciolina, Anna’s fashionable dog, makes a cameo appearance in the closure of the turquoise one. For the needs of any aspiring front-row fashionista there is theatrical sunglasses, all gilt frames, chains and animal appliqué, and shoes sporting a trademark stiletto heel, from sandal to tight-high dominatrix boots. A show-stopping feather hat completes the offer.
This festive effort is an ode to fashion as a means to reinvent daily life. “My message is: use accessories like a personal touch, as an amusing way to revitalize your life and wardrobe: you will turn an ordinary day into a sensational fashion week day” says Anna.
The project also has more personal implications. “Accepting this challenge has allowed me to give my personal and deeply felt contribute to the rebirth of Japan, a country I am strongly bonded with” she concludes. “Thereafter, a part of my fee will be donated to the Japanese branch of Red Cross International”.
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Source: Press Release
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