The autumnal pastels come in sweet colors, from the softest pink to gray lilac, which contrasted with dark bold metallic colors, like blue, silver and purple.
The eyes are painted with dark smoky tones or illuminated in soft beige tones. Lips start from lighter beige and go up the fiery pink and blood red, while nails are creamy pastel shades, metal and sparkling iridescent shades darker shades of pink, purple and light blue.
The new product line includes body care products such as oil for the shower, scrub body skin product rainbow body, body lotion and eau de toilette. Each product has its own unique packaging and fragrances woody notes such as cashmere and cotton or notes of lily and musk. The influence of nature is felt in the new body products such as exfoliating shower gel and body lotion with scents like fig and plum, orange and fig or fruit macadamia and vanilla.
"I'm delighted that our cosmetics fit so much in fashion at H & M. The gothic tones consistent with the theatrical mood of this autumn, while the soft pastel shades give a romantic tone. Products body is also amazing - it's what you need to complete your look this fall, "says Ann-Sofie Johansson, Head of Design H & M.
SOURCES OF INSPIRATION: Gothic theatrical mood, loving romance, futuristic minimalism, modern nature.
COLORS: Autumn pastel, dark metallic shades, light beige, red blood and gothic purple.
EYES: Smoky dark shades and sensational shimmering metallics, and minimalist, bright beige tones.
LIPS: Soft, beige, tender pink, bright red, dark purple.
NAILS: Gentle autumn pastel, iridescent metallic blue or silver and sparkling pink and bright blue.
BODY CARE: Comprehensive range, with added new products, suitable for autumn, like exfoliating shower gel and body lotion.
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