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Friday, January 24, 2014

Day Six @ Mercedes-Benz FashionWeek Amsterdam - The catwalk shows

Yesterday the first catwalk shows in the Westergasfabriek took place followed by a fashion celebration in Concertgebouw, both locations in Amsterdam.

The fashion procession that has been beating a trail through Amsterdam for five days, reached the main location of Mercedes-Benz FashionWeek Amsterdam, the Westergasfabriek.

Mattijs van Bergen, in 2012 winner of the Dutch Fashion Award, set the ball rolling in De Gashouder yesterday.

Mattijs collection is inspired by the colorful paintings of Vincent van Gogh

Later in the evening he was followed by Aziz Bekkaoui, the fashion artist who recently was doing shows in Shanghai and is now back on the Dutch catwalk for the first time in four years.

A design by Aziz Bekkaoui
Yesterday was the official launch of Vodafone Firsts Fashion LAB in the Transformatorhuis.
The opening by the brand new Dutch label Maison The Faux fitted perfectly with the programme’s mission, to tell stories of people who experience their own 'first' and to help them achieve that goal.

Maison Faux

The catwalk shows from Mattijs van Bergen and Aziz Bekkaoui, and Maison Faux’s debut, are only the advance party of very many more examples of Dutch 'daring fashion’ that are on the programme until Monday, 27th of January.

Amid the hundreds of visitors there was also a brief moment to celebrate the tenth anniversary of Mercedes-Benz FashionWeek Amsterdam. As a surprise, there was a man-sized cake from ‘De Taart van m’n Tante’, with breastplate dolls of all the designers who showed on the catwalk over the past decade.

The cake was cut by ‘man of the first hour’ James Veenhoff, the current owners Hans van der Linden and Bart Maussen and programme director Carlo Wijnands.

To conclude the day, the whole fashion entourage relocated to The Royal Concertgebouw, where, in the central hall, they joined the visitors to the evening’s concert 'The Human Body' and other interested parties. With ongoing exhibitions, performances and Esther Dorhout Mees’s tableau vivant, it became evident that fashion and music are inseparable.

Source: press release

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