Day Three @ Mercedes-Benz FashionWeek Amsterdam - All about fashionblogging

On the third day of Mercedes-Benz FashionWeek Amsterdam it was not the fashion designers and their collections in the centre of attention yesterday, but the bloggers and journalists who share the stories with the public.

 

Led by Ellen Snijder, the founder of Fashionchick, the visitors to the NRC Café were given an explanation of the intricacies of the blogging profession. The activity was part of '10 Days Downtown’.

Monique van Loon from Culy, Anouk Yve from Creators of Desire and Yvonne Eijk Duijn from Yves Town all discussed from their own specialisation how they work to maintain a successful blog every day.



Ellen Snijder, founder of Fashionchick: “Fashion journalists are very good at spotting and interpreting trends. As a fashion platform we also often work together with bloggers because we have noticed that our visitors love to be inspired by their outfits and looks. The bloggers make it so easy for fashion-lovers to get inspiration and combine the latest trends from their armchair. Just as with delicious recipes and ideas for interior design, in the same way fashion is becoming accessible to a large group.”

Also for this edition more than a hundred fashion journalists, dozens of bloggers and about 90 photographers and cameramen are participating on location, reporting on what is going on from 17 to 27 January in the city and on the catwalk. Together all these media people form an essential facet of the fashion diamond.