"Fur? I'd Rather Go Naked" by Lucy Watson

Made in Chelsea star Lucy Watson knows a thing or two about glamour and she knows there's nothing glamorous about wearing fur.

Photo by Pal Hansen

That's why Watson was happy to strip down for a new ad that shows her confidently sitting below the words "Fur? I'd Rather Go Naked".
And to kick off the new campaign, she unveiled a poster of her risqué new ad on the Chelsea Bridge today during lunchtime.

"I have always been disgusted by people's acceptance of fur as a fashion statement, in particular as there is so much information now showing how appallingly cruel the methods of acquiring it are", says Watson. "My statement with PETA outlines what I think is a simple choice; I'd rather wear nothing at all than wear fur."

For every coat, collar or cuff made of real fur, animals suffer immensely. Animals on fur farms spend their lives in tiny, filthy cages, and they are drowned, beaten, strangled, electrocuted and even skinned alive. In China, the world's largest fur exporter, 2 million cats and dogs are skinned every year for their fur - which is often falsely labelled as fur from other animals before being exported around the world.

Watson joins a long list of celebrities - including Penélope Cruz, Pamela Anderson, Eva Mendes and Alexandra Burke - who have bared it all in PETA's anti-fur campaigns.