Georgina Delinanou for SOMF Spring Summer 2014

Georgina Delinanou is captured by Panos Davios for SOMF's spring summer 2014 collection. Styled by Markos Andriotis and Elena Psalti, hair & make up by Dimitris Sarantou

The SOMF Spring-Summer 2014 collection looks back on the all-time-classic SOMF pieces, adding an extra touch of Krayola block colours to the mix. This season’s somfette, is a tough ghetto-chic lady, with a penchant for layering and the right kind of 90’s nostalgia. She’s influenced by a tribal consciousness, often visible in the prints and repeated motifs but never looses her elegance and goes for the unexpected midi skirt, as long as it’s sheer!
Pin up inspired deux pieces, mixed in with urban sweat styles and laser cut evening dresses, create a wardrobe that takes a cue from the underground dance divas of the West Coast, breathes in the eternal sunshine of the Greek Summer and takes a walk on the dark side.

 

The collection is available from mid March.

About SOMF

The SOMF label, was created by Mariaflora Lehec and Olivia Efstathiou, as a natural progress of their late night debates on style and aesthetics. Mariaflora is a Central Saint Martins Fashion Design graduate now based in Athens, who has worked alongside some of Britain’s leading fashion designers and is currently developing the SOMF brand separately, as Olivia has recently relocated back to London to pursue a career in graphic/web design.
SOMF was developed as a Greek based women’s apparel brand, aiming to create garments that would last in time and blend in any wardrobe. It boasts numerous collaborations with music artists and household brands, was presented during Fashion Flash organised by Ozon magazine and has been featured on some of the most prestigious Greek and International based magazines and websites. Their most recognisable staples are their trompe l’oeil tattoo leggings and tops, laser cut styles that use repetitive ancient Greek symbols and tongue in cheek prints.