Alexander Wang presents his first Balenciaga fragrance feat. Anna Ewers

Alexander Wang has unveiled B Balenciaga, the first fragrance from the French brand since Wang’s arrival at the house as creative director. The fragrance is due out in October.  

Anna Ewers captured by Steven Klein

The cracked glass effect on the bottle is designed to evoke the marble flooring of the original Balenciaga showroom in Paris with a bold graphic B stamped on the box.

“Designing fragrances and designing clothes and accessories are both emotional,” Wang mentioned. “But fragrance is much more scientific, while in bags, shoes and clothes, there are a lot of tech parameters. With fragrance, it’s a whole different ball game. I’m always up for a creative challenge, though — I love to explore and dig up why something has to work the way it does.”

B Balenciaga opens with lily of the valley bell, with a violet green leaves accord and a green edamame accord. It then develops a heart of iris root and cedarwood with a drydown composed of ambrette seeds and cashmeran wood.