Bionic Yarn's Creative Director, Pharrell Williams is the collection's co-designer. And since the beginning of September the men and women collection is available on line and in selected stored of G-Star.
The partnership will also result in G-Star integrating Bionic Yarn material into its existing product lines.
The long-term collaboration will use Bionic Yarn's expertise in developing and manufacturing premium yarns and fabrics made from plastic waste collected from oceans that have been recycled and enhanced and G-Star's mastery of denim to create the first denim collection made from recycled plastics found in the ocean.
"G-Star has always been driven by innovation, and by integrating Bionic Yarn into our collection we're taking the next step in creating denim for the future. We're very excited about the long-term goals of this collaboration and to have Bionic as our business partner," says G-Star's Creative Marketing Officer, Thecla Schaeffer of the innovative collaboration.
Pharrell Williams presents G STAR RAW For The Oceans Campaign (by Fashion TV).
A glimpse of the collection.
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