The theme of the new men's collection for Fall-Winter 2015-2016 is 'Wild Little Illusion Machine'.
In January 2014 Evana Kuik debuted the label with her men's collection at the Amsterdam Fashion Week. The designer graduated only four months earlier, at the Willem de Kooning Academy.
EVAN Menswear is a label for tough men who want to dress modern, but do not like too much fuss. Items for 'The New businessman today.
During the show, we got a glimpse into the world of Evana and her own 'Wild Little Illusion Machine'. Evana opened with
With a storyline that is about a boy who confuses dreams with reality. Reality is for him a mix of facts and illusions. The line in which fantasy and reality are balanced was represented by five twins, wrapped in very detailed creations.
This elaboration of details and the use of contrasting materials is stronger than in previous collections and reflects Evana's growth and development.
But the recognisable signature EVAN Menswear, in silhouette and style, has remained strong visible. The designer is looking for the limits of men's fashion, with a surprising and unexpected result.
In October Evana opened on the Coolsingel 83 in Rotterdam her own concept store called INCONCEPT. A platform for young talents and designers under one roof, their designs can make the man.
Of course also EVAN Menswear is available here besides the products of the sponsor of the show: Dermalogica.
Here my photo review.
See also what happened before the show here.
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