The Magic Pleasure Store is back in Athens

The most delightful shop reopened its doors to the city center of Athens (Kolokotroni 3-5) and waits for you for a unique experience and chocolate ice cream!

The favorite Magic of Algida ice cream combines rich, crisp Magic chocolate with velvety vanilla ice cream back in the center of Athens and invites you to experience the ultimate experience!

The Ice Magic, on the occasion of last year's celebration of 25 years Magic, always innovating, created a unique, high quality store, which is the ultimate destination for lovers of ice cream and chocolate.

The Pleasure Makers at the store will guide you on a magical journey to the taste and enjoyment of chocolate and Ice Magic, to create step by step your own unique ice cream Magic. 

Besides the all time classic favorite toppings, such as caramelized almond, biscuit, coconut, salted peanut or grated cone with chocolate chips, now new subversive toppings are coming and give you the possibility for infinite combinations with velvety chocolate Magic, guaranteeing you an unlikely result!



The renewed tastes for toppings ranging from melon, strawberry, cranberry, cocoa rice grains, flaxseed, sunflower and colorful sugar until popcorn salted or candied, ginger, muesli with tropical fruits, halva and chilli.
So the game of salt with sweet, colors and textures will fascinate even the most demanding pleasure seekers!
So "six steps" to create your own Magic #discoverpleasure.