This show was very different from all the other shows during fashion week. It was not about new designs, styles or visions. It was a show of what we see everyday in the street. As people are wearing jeans daily, weekly, monthly, in a different style, with another background and age. They are the people that let the jeans revive. Mick Keus just added his magical touch to rework and reshape the perfect jeans.
"Just get re-al" was the slogan of his show.
MICKKEUS is a jeans atelier in the center of Amsterdam, he is re-appropriating vintage Levis 501 for today. He provides customers the perfect custom-fit jeans
Every body asks for a different approach to reach this perfect fit by reworking and reshaping the iconic 501. Mick is aiming to create the ultimate jeans. An ode to the individual, an ode to the 501.
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