I am denim is a collaborative design project, with real people for real people.
It is a collaboration of 10 different girls who work at Zara stores in some of the world's most vibrant and dynamic cities, bringing with them a variety of inspiration and unique experience.
The human condition is at the core of I am denim; the power of individuality, the importance of identity, a spirit of living in the moment, for the moment.
Here a glimpse of the campaign, denim on denim, stripes, jackets, jumpsuits and more.
Read more on Kamila, Vasia, Lateesha and Rachael of the firs chapter of the I am denim campaign on Zara.
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