H&M Conscious Exclusive - The collection through my lens

H&M collaborated with the Musée des Arts Décoratifs in Paris to celebrate the new H&M Conscious Exclusive collection as I wrote about in a previous post.

Today, the 7th of April is the launch of the Conscious Exclusive collection worldwide. Yesterday I was invited for the press preview of this special collection, inspired by the archives of the museum in Palais du Louvre.

I loved it the way H&M presented the collection in their store, just as if you are in a museum! Only this time it is allowed the touch the cloths and even buy it! But hurry because it will be sold out soon, such impressive designs.

Materials include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads and rhinestones made from recycled glass and Denimite − a material made out of recycled worn-out denim, which H&M is the first fashion company to use.