The womenwear's collection is all about feminine power, folklore and romance. Elegant and full of unique pieces with details, special cuts and embroidery.
Strongly accented shoulders and a narrow waist, the hourglass, is back. The long-sleeved draped dresses give a feeling of glamour and softness. Swedish folklore inspires silhouettes, floral motifs and decorative elements.
"This collection of H&M Studio exudes a new femininity. It's about women's strength and power, with a fresh version of folklore and romance. It is very refined and at the same time very authentic, "says Ann-Sofie Johansson, Creative Director of H&M.
H&M presented also its menswear and kidswear.
During the press preview Tamta, Katerina Papoutsaki and Dimitris Alexandrou were spotted in the newest collection of H&M Studio.
Here a glimpse of the press preview.
 |
| Tamta |
 |
| Katerina Papoutsaki |
 |
| Dimitris Alexandrou |
 |
| Alex Kavdas & Penelopy Kapnoula |
No comments:
Post a Comment