Jean-Paul Goude for KENZO x H&M

The iconic photographer and graphic designer Jean-Paul Goude has shot the campaign for KENZO x H&M, starring seven diverse celebrities and figureheads. Iman, Rosario Dawson, Chance The Rapper, Ryuichi Sakamoto, Chloe Sevigny, Suboi and Xiuhtezcatl Martinez will appear in the new campaign. The campaign will debut October 17, before the collection arrives in over 250 selected H&M stores worldwide, as well as online, on November 3.

For now H&M presents these fashion animations based on the illustrations. And a behind the scenes with Jean-Paul Goude.
“Working with H&M and Carol and Humberto on the KENZO x H&M campaign is a real adventure. I love the attitude that they have brought to the collection, and their youth, energy, fun and style,” says Jean-Paul Goude.