BIONIC, new fabric for H&M Conscious Exclusive

H&M innovates again by introducing a new fabric for its H&M Conscious Exclusive collection, BIONIC®. The collection will be launched on the 20th of April including this pioneering sustainable material.



BIONIC® is a recycled polyester made from recovered plastic from shorelines, waterways and coastal communities.  The fluid fabric is used for an intricate pleated gown and shows us how it’s natural for the best styles to be conscious of the environment.

Supermodel and philanthropist Natalia Vodianova is starring this year’s Conscious Exclusive in her first ever campaign for H&M.

Enjoy watching The Journey of a Dress.