H&M loves Coachella feat. The Atomics

H&M kicks off the festival season with its collection H&M loves Coachella. Even if you are not travelling to California, the latest collection brings you in a festival spirit. And festivals are worldwide!

This year’s campaign for H&M Loves Coachella will feature an exclusive video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine.

In the music video, The Atomics cover Let’s Live For Today by The Grass Roots.

The women's collection includes a sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. Lace-trimmed slip-dresses, floral-embroidered denim jackets, a metallic body with a sheer powder-pink pleated mesh skirt, a hoodie and a metallic anorak.

For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back and the cut- off denim shorts has biker details at the knee, for a sharp Coachella mix. Meanwhile an Ikat printed short sleeve shirt makes the perfect layered look together with a pair of faded festival jeans.

The H&M Loves Coachella collection will be available in the US from March 23 and globally from March 30 in all H&M stores that carry Divided, as well as online.

Source: press release H&M