Circular Fashion in 2020

Walking by closed stores and looking at the beautiful clothes inside circular fashion must be on top of the fashion professionals lists.

As Prabal Gurung said:

"Stop

Think

Rethink

Reinvent

and then 

Reboot"

Read H&M report on sustainability.

As in many countries there is a total lockdown I am wondering what will happen to all the stock inside the clothing shops. Online shopping is still possible but with these uncertain times people will spend less on clothing. The most important is to stay safe!

But it doesn't mean the clothing industry must close down, they should look for new possibilities and circular fashion is an excellent start.
A hot item in my hometown is personal shopping. Make an appointment and the shop owner will open exclusively for you. But it will not regenerate the turnover that was expected. So stores will remain with their stock.

So let's think about circular fashion. But what is circular fashion and how can we help?

The main issue is to use materials that can be re-used again. An item that is becoming more popular than ever. But in the meanwhile you can be creative too and make something new of your old wardrobe or recycle your clothes. Explore the internet and you will find countless ideas on how to pimp your clothing and to change your clothes in a second-hand store.

Many fashion companies are looking for ways to change the future. Among side it is H&M: "We’re changing the way we do business to become climate-positive and fully circular: making the most of all resources, cutting carbon emissions and turning waste into new resources.

Anna Gedda, Head of Sustainability H&M Group: “I am proud of all the progress we did in 2019. Looking ahead, not only our industry will continue changing rapidly, but also the world as a whole. This 2020 has started with a challenge we never saw before with the spread of COVID-19 affecting the whole world, companies and societies. I am confident that the long-term vision we always had, and will continue having, on sustainability will play an – even more – crucial role in facing these challenges. It will be more important than ever to continue our journey towards a circular economy and sustainable consumption while creating prosperity through job opportunities. This report is only a summary of the great effort all our colleagues around the world do every day to change the future of fashion.”

Another inspiring initiative is on Fashion for Good.

Drop a line on how you think how you can improve the fashion industry!