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Monday, September 5, 2011

Jean Paul Gaultier's Kokorico

Jean Paul Gaultier launched a new fragance for men: Kokorico.

Jon Kortajarena photographed by Jean-Baptiste Mondino

The name is a reference to the rooster's cry in French, "Cocorico", and is sometimes used to punctuate the end of a sentence in French to express a gung-ho, playful feeling of national pride as the rooster is a symbol of France. In the context of Jean Paul Gaultier's plays on masculinity, there is of course the added connotation of the rooster being a symbol of the male and his sexuality...
 
Kokorico is developed by perfumers Olivier Cresp and Annick Menardo, it is a woody cocoa fragrance features notes of fig leaves, raw cacao bean and wood.

"Jean Paul Gaultier presents a very spanish advertising for his new fragrance Kokorico. With a John Kartajarena at his hottest point showing some tango steps, this video has no chance to fail." Wadmag.com.

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