SHOP - AW 2011 preview gathering at Ermou 112a

Yesterday evening I visited for the first time the SHOP, attracted by the invitation of a preview gathering for the autumn-winter 2011-2012 collection. I enjoyed seeing a shop with such a concept!

SHOP is situated at Ermou 112A, between the metro station Monastiraki and train station Thission, and it is there already for six years! Its concept is the result of mixing various street styles from multicultural capital cities, together with cutting-edge art and pop culture.
And in their own words SHOP offers signature and casual clothing, footwear and accessories for men, women and kids, as well as a variety of lifestyle products, including design objects and homeware, fragrances, organic beauty products, coffee-table books and gadgets, in other words, whatever fashion, art and creativity have to offer.

My visit in photos:

Even for my little kittens SHOP offers some interesing items!

And some more details in my next post.

Yorgos Kelefis of OZON and Mairy Kitsopanou of Shop & Trade