Clarks was founded in 1825 by brothers Cyrus and James and is still a privately owned business and based in the birthplace of Street, Somerset, UK. Clarks goal is to present a shoe label from contemporary looks inspired by the catwalk to the shoemaker’s craft, perfected over time.
In this post about the show of Jacob Kok supported by Clarks.
The fashion crowd received a small flashlight with which they could look for treasures in his new collection, named Treasure Hunting. Instructions were given, with an example.
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| "Put the light between the eyes to hunt for the treasures" |
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| And the first models as 'mine workers' appeared and the fashion crowd lighted its flashlights... |
Inspired by mineworkers Jacob came up with dusty looks with special glittering details that functioned as special minerals and crystals; the treasures.
Jacob showed strong jackets and funky pants in washed off colors. Though the looks were well made, Jacob showed his passion for details and fabrics. He chose and developed (at the Textielmuseum in Tilburg) gorgeous thick fabrics with unique prints, matching his show theme.
Jacob Kok (1979) graduated in 2006 from the Theatre Design Department at the Gerrit Rietveld Academie in Amsterdam . The designer has been involved in a variety of disciplines such as, sculpture, audio-visual, music, theatre and fashion, all directed towards researching the human body.
After focusing mainly on video- and music art, the designer enters a new chapter with greater emphasizes on fashion.
Being praised for his conceptual approach and ability to create a unique story, Jacob Kok wins the 2011 edition of Project Catwalk. This recognition gives him the opportunity to present his work on the professional Amsterdam Fashion Week stage.
The AW12/13 collection will tell a story about 'fashionable' mine workers and the hidden mineral treasures they might find.
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