Day Eight @ Mercedes-Benz FashionWeek Amsterdam - New and established

Yesterday was already the eighth day of Mercedes-Benz FashionWeek Amsterdam, again guaranteed a good dose of fashion talent. From fresh designers taking their first steps on the catwalk, to labels that have spread their wings internationally.
Also foreign discoveries contributed to a day full of new inspiration.

In De Gashouder Jiksu presented the catwalk show with MaryMe-JimmyPaul’ fashion fantasy collection. Earlier this week the dynamic duo had already organised a tableau vivant in the Stadsschouwburg.

Ilja Visser showed in her collection ‘Ready to fish by ILJA' that she has profound and persistent talent. Exactly ten years ago, she was already part of the very first edition of Mercedes-Benz FashionWeek Amsterdam. Meanwhile, her label is present in a number of major fashion countries and she has her own brand store in Amsterdam.

The organisation of the fashion week was happy to be able to include a shoe show as part of the catwalk programme for this anniversary edition. Saturday afternoon Janine van den Bosch was declared the winner of the Dutch Shoe Award 2014 supported by Clarks. In the catwalk show ten talented young designers showed a small collection of shoes which they had made themselves and one pair based on the ' Bombay Lights' pump from Clarks.

Also the Vodafone Firsts Fashion LAB was bursting with talent again: newcomers L.Rousseau Capsule Collection from Milan and Evan Menswear divided the audience’s attention with a Fashion LAB duoshow while Jacob Kok in his own fashion LAB PRO show was surprising in the way he integrates fashion and technology. Menswear designer and creative entrepreneur Jonathan Christopher has been a guest all over the world and now stood on the Amsterdam catwalk for the first time.

Jacob Kok

Jonathan Christopher

The public presentation and exhibition ‘Next by Modefabriek’ on Saturday was included in '10 Days Downtown'. This gave visitors a preview of eight emerging talents from home and abroad who can be seen on Sunday the 26th and Monday the 27th of January at the Modefabriek. The exchange is one of the ways in which Mercedes-Benz FashionWeek Amsterdam and Modefabriek work together.

In the evening, the 10th anniversary of Mercedes-Benz FashionWeek Amsterdam was officially celebrated with a 'Please Don’t Tell' party in Westerliefde and Westerunie, which were decorated with RGB wallpaper from Carnovsky. The line-up consisted of The Flexican, Girls Love DJ's, Phalerieau, Jaziah, TNO Soundsystem, Dio, Covergirl Sunny and many others.