Day Nine @ Mercedes-Benz FashionWeek Amsterdam - Catwalkshows, pop up stores and more

Yesterday, on Sunday, the 26th of January anyone who loves fashion or who works in the fashion industry could witness, from close-up, how fashion in all its manifestions was addressed during the jubilee edition of the Mercedes-Benz FashionWeek Amsterdam.

Winde Rienstra

Yesterday’s '10 Days Downtown' programme was 'On the Ninth Day...God Created Fashion', a collaboration between Hutspot and Jutka & Riska. All afternoon fashion lovers could go to the popular pop-up store on Van Woustraat for small shows full of creativity and inspiration, and to browse through all the cool brands. The day perfectly matched FashionWeek Nederland’s mission to celebrate the beauty of fashion with a wider audience.

Yesterday, the focus in the RAI was on creating alliances in the fashion world. Enterprise Europe Network had teamed up with Modefabriek and FashionWeek Nederland for the 'EU Fashion Match'. Until the end of today, people from the Dutch fashion industry here get to know their European colleagues.

In the Gashouder the public saw the catwalk shows ‘L'Oréal Professionnel presents Dorhout Mees’ and ‘Vita Coco presents Winde Rienstra’. The fashion designers’ creations are eye-catchers of exceptional materials and show how emotion, inspiration and experimentation can go together.
Day nine was also Tony Cohen’s day, a label that worldwide reaches an increasingly wider audience beyond the catwalk. L'Oréal Professionnel’s catwalk was full of work from their hair artists.

Dorhout Mees

Tony Cohen

In the evening, Fashion LAB PRO designers Rebecca Ward and Ratna Ho experienced their moment in the spotlight. In the Vodafone Firsts Fashion LAB they both had their 'first' with their own show on the catwalk in Amsterdam.



Rebecca Ward

Source: Press Release AFW