Eytys x H&M

What is your opinion of genderless clothing? I love to dress up and I am proud that I am a women. But I know some people prefer to be genderless.
H&M collaborated with Eytys to launch a genderless collection and today it is available in selected stores worldwide as well as online. I love several items but I prefer the word unisex!

The Eytys x H&M collection features shoes, clothing and accessories for adults and a selection for kids. Key items include several new styles of footwear and a reinterpretation of the classic Eytys plimsoll, while the clothes have a distinct silhouette – wide trousers, baggy t-shirts with a tight neckline and boxy jackets.

Yesterday, on 23 January, H&M and Eytys celebrated their unique collaboration in Stockholm with an exclusive party, including guests like Robyn, Bryanboy, the Lejonhjärta twins, Veronika Heilbrunner and Justin O´Shea. The celebration took place at Luma, a former light bulb factory just outside central Stockholm, which was transformed into a space inspired by the Eytys x H&M aesthetic and attitude. Guests enjoyed various passing food throughout the evening and mingled, with the night ending with special performances by Snap! and world-renowned DJ duo SIMIHAZE, both dressed in the Eytys x H&M collection.

The Eytys x H&M collection set the tone for the night and we look forward to the world-wide launch of the collaboration.

Max Schiller, Creative Director and Founder of Eytys

It was a great night filled with an individual spirit that Eytys has come to represent. We are excited to see the fashion-forward unisex pieces being styled by people around the world.

Ross Lydon, Acting Head of Menswear Design at H&M