Ten days full of fashion in Amsterdam

The 22nd edition of Mercedes-Benz FashionWeek Amsterdam will start tomorrow, on Friday 16th January 2015 with 'Zalando presents 10 Days Downtown,' a public programme that showcases accessible fashion in all its glory, from the catwalk to the sidewalk.

Over the course of ten days, audiences can enjoy presentations, performances, exhibitions, and parties with a fun fashion twist at ten high-profile locations throughout Amsterdam.

Zalando Fashion House

This year's event will see the launch of the Zalando Fashion House on Saturday 17th January at Haarlemmerdijk 41. The Fashion House is an inspiring spot where fashion lovers can meet and mingle. Here, visitors can find information about the 'Zalando presents 10 Days Downtown' programme, enjoy a drink at the fashion café, and discover fashion brands available in the online shop. Dutch fashion designer Ilja Visser designed a special Zalando item as part of her Ready to fish line with a pattern from the SS15 collection. This item will be sold exclusively at the Fashion House.

Live stream

All fashion lovers can enjoy front row seats at this year's Mercedes-Benz FashionWeek Amsterdam. To get the public even more involved in this special fashion event, audiences can follow the catwalk shows at Mercedes-Benz FashionWeek Amsterdam via an online live stream as well as at the Zalando Fashion House.

Fashion & disciplines

'Zalando presents 10 Days Downtown,' part of Mercedes-Benz FashionWeek Amsterdam, offers a wide selection of venues, activities, and opportunities to discover the very best in Dutch fashion. On Saturday 24th January, the Koepelkerk (the domed former Lutheran church) will present a stunning combination of fashion and ballet, a collaboration between the Dutch National Opera & Ballet, fashion designer David Laport, and filmmaker Mathieu Gremillet.
Visitors will be treated to an extraordinary dance film and a live performance by the Dutch National Opera & Ballet wearing designs by David Laport.

“'It's an honour to participate in 'Zalando Presents 10 Days Downtown'. This platform gives me the unique opportunity to explain the underlying concept of my designs. It also helps me expand my target audience by combining various disciplines, such as dance, film, and fashion.„
David Laport, fashion designer

The programme of 'Zalando presents 10 Days Downtown,' part of Mercedes-Benz FashionWeek Amsterdam, is as follows:

Day 1: Time to Show: Friday 16th January, Melkweg, opening party with photographer Henri Verhoef and DJs Kris Kross, Sunny, Riptide, Valentijn, and Doppelgang.
Day 2: Fashion Evolution: Saturday 17th January, Volkshotel, designers Fernanda Fernandes, Mirte van Wijngaarden, CP113, and The Next Closet.
Day 3: Fashion meets the Dutch National Opera: Sunday 18th January, National Opera & Ballet, designer Zyanya Keizer.
Day 4: Fashion Feel Good: Monday 19th January, Mossel & Gin, with fashion label Costes.
Day 5: AMFI presents Fashion Films: Tuesday 20th January, Het Ketelhuis, with students from the Amsterdam Fashion Institute (minor: Fashion & Visual Culture).
Day 6: Fashion & Digital Art, Wednesday 21st January, art’otel amsterdam & gallery 5&33, designer DORHOUT MEES.
Day 7: Zalando Fashion House, Thursday 22nd January, Haarlemmerdijk 41, workshop with designer, photographer and stylist.
Day 8: Fashion & Van Gogh, Friday 23rd January, Van Gogh Museum, designers Elke van Zuylen and Barbara Langendijk.
Day 9: Fashion & Ballet, Saturday 24th January, Koepelkerk- Renaissance Amsterdam Hotel, with the National Opera & Ballet, designer David Laport, and filmmaker Mathieu Gremillet.
Day 10: Local Goods Market: Fashion Special: Sunday 25th January, De Hallen, with young independent labels.