Introducing: A Brand New Urban Luxe Fashion Label ANOTHER8

Born out of demand for a bridge-brand with an inner city edge, refreshing new start-up label Another8 cites individuality, attitude and statement style at the heart of their design ethos.


Promoting originality in design, London brand Another8 aims to bridge the gap between the overly familiar mass produced high street and expensive designer labels by creating luxurious street wear for the style elite.

One of the most exciting new start-up brands to emerge this year, the design collective behind Another8 come with a wealth of industry experience, having previously created for both high street heavyweights and premium designer labels.

Another8’s innate knowledge of cutting edge womenswear is evident in their seamless ability to fuse urban style with femininity resulting in a thoroughly modern aesthetic. Focusing on directional separates, Another8’s signature style of urban luxe pieces comprises of premium leathers, feminine shapes and playful androgynous tees. Hero products include sumptuous leather biker jackets, jersey tops with oversized prints and monochrome evening wear, all with an edgy, street style undercurrent.

 
 
Launching in December 2013, Another8 presents two capsule preview collections: Minimal House and 90s Jungle, with full SS14 launching in February 2014. Clean cut, modern and feminine, the Minimal House collection boasts premium leathers, easy-to-wear sports luxe separates, and irresistible textured pieces including cracked leather jackets and embroidered patent pencil skirts, using an icy pastel palette and silvery metallics. Accompanying accessories include premium leather rucksacks and clutches. Another8’s more urban offering is 90s Jungle, introducing bold street inspired pieces such as slogan and branded t-shirts, eye-popping animal prints, patent leather bombers, reversible patterned jackets, crop tops and shorts and exclusively designed unisex graphic t-shirts.

View the full collection at the launch on Thursday 5th December at 18 Hewett Street in London, for more information visit www.another8.co.uk.
Introducing: A Brand New Urban Luxe Fashion Label ANOTHER8 Introducing: A Brand New Urban Luxe Fashion Label ANOTHER8 Reviewed by Patricia Munster on 11:42:00 AM Rating: 5

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