When art meets advertising - a short review

Reading an interesting book on creative effective advertising by Mihai Nadin & Richard Zakia I will look into their statement that most popular paintings used in American advertisements are Leonardo da Vinci's Mona Lisa, Michelangelo's Creation and Grant Woods' American Gothic.

So triggered by this statement, I was wondering if these paintings are also used in fashion advertisements.

About Leonardo da Vinci's Mona Lisa:
Also know as "La Gioconda", her mysterious smile was painted between 1503 and 1506. The painting presents a woman in half-body portrait, which has as a backdrop a distant landscape and has been an inspiration for many painters, photographers and writers.

Fashion photographers Mario Sorrenti and Steven Meisel were inspired by Leonardo Da Vinci in their ad campaigns for resp. Yves Saint Laurent and Louis Vuitton.
Steven Meisel captured Noot Seear for Yves Saint Laurent ad campaign spring-summer 1999

Gisele Bundchen captured by Steven Meisel for Louis Vuitton ad campaign spring-summer 2014
About Grant Woods' American Gothic:
A man, a woman, a house and a pitchfork. Those four elements make Grant Wood's depression-era painting (1930), American Gothic, recognizable and easily copied.


As it is used in many ways, like in political, popular, and artistic themes, I can't present you one used in a fashion ad.
On The Fashionisto I found an editorial for i_D magazine in spring 2010 by Boo George featuring Marko Brozic and Nia, styled by Caroline Newell.


About Michelangelo's Creation:
The Creation of Adam is a fresco painting by Michelangelo, which forms part of the Sistine Chapel's ceiling, painted around 1511. It illustrates the Biblical creation narrative from the Book of Genesis in which God breathes life into Adam, the first man.
The most used detail of the painting is the almost touching of the hands, the 'electric spark' between the fingers.


Although used in many ways in advertisement, especially the hands, I couldn't find one in fashion advertisement or even in an editorial. But when it comes up I will share it with you!
And when you find it first, let me know!

So may these amazing paintings been used most in American advertisements in fashion advertisements there are not prominent present.

Source: wikipedia, academia.edu, Pinterest
When art meets advertising - a short review When art meets advertising - a short review Reviewed by Patricia Munster on 1:49:00 AM Rating: 5

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