Mauritz archive is openend for an upcoming men’s collection to celebrate the heritage of H&M.
This autumn, a new menswear collection at H&M called Mauritz Archive celebrates the little-known heritage behind the label.
In 1968, the founder of Hennes bought a men’s outdoor store located in central Stockholm called Mauritz Widforss. The two were brought together, forming what we know now as H&M, and it’s this outdoor clothing which will provide the inspiration for Mauritz Archive, debuting on September 19 in around 250 stores worldwide, as well as online.
This autumn, a new menswear collection at H&M called Mauritz Archive celebrates the little-known heritage behind the label.
In 1968, the founder of Hennes bought a men’s outdoor store located in central Stockholm called Mauritz Widforss. The two were brought together, forming what we know now as H&M, and it’s this outdoor clothing which will provide the inspiration for Mauritz Archive, debuting on September 19 in around 250 stores worldwide, as well as online.
Celebrating the heritage of H&M
Reviewed by Patricia Munster
on
12:14:00 AM
Rating:
Reviewed by Patricia Munster
on
12:14:00 AM
Rating:
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