Tangerine Tango: Color of the year 2012

Pantone announced PANTONE® 17-1463 Tangerine Tango, a vivacious, enticing hue, as the color of the year for 2012. (Source: press release Pantone)


The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor (Click here to read my post on it).
Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion. Fashion designers featured in the PANTONE Fashion Color Report Spring 2012, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. And among the fashion designers in Greece Andria, Carolina de Souza, Lila Nova, Rita Attala and Vassilis Zoulia used this color in the spring-summer 2012 collection:

Lila Nova

Ratt by Rita Attalla

And a detail by RATT by Rita Attalla

Carolina de Souza

Andria

Vassilis Zoulias

This color will be a winner in cosmetics because of its versatility, Tangerine Tango is a bit exotic, but in a very friendly, non-threatening way. Add a sultry flair to lips, cheeks and nails with Tangerine Tango. An unexpected eye shadow color, Tangerine Tango is a complementary opposite that flatters blue or green eyes. When paired with brown eyes, it brings out an amber cast.
In March Sephora will launch a limited edition collection with a variety of products including eye shadow, lipstick, lip gloss and nail polish. It is the first collaboration between SEPHORA and PANTONE UNIVERSE™ .