Blake Lively for Gucci's newest fragrance 'Première'

Blake Lively will be the featuring in the campaign for Gucci's newest fragrance, Gucci Première, which hits stores worldwide in September.

"She is a girl of extraordinary beauty and she's a girl who loves fashion," Giannini stated. "Although she's young, she's also very determined, and I liked this spirit.…She knows how to be a diva in the right sense, with an aspirational glamour."

The admiration is apparently mutual. "I couldn't be more proud to be working with Gucci and its heart, Frida," Lively said.

As for the campaign, it will include black-and-white images photographed by Mert & Marcus, as well as a short film directed by Nicolas Winding Refn. The print ads, which will appear in the UK first, will reportedly feature the actress wearing a sequined dress whilst looking out over the glimmering lights of Los Angeles, while the film will include footage of the actress in the Mojave Desert, as well as getting ready for a Hollywood premiere. The film will make its debut at this year's Venice Film Festival

Source: styleite.com