All about the program @ Mercedes-Benz FashionWeek Amsterdam

Mercedes-Benz FashionWeek Amsterdam (MBFWA) announced the program for this summer edition to the press.

From Friday the 3rd of July until Monday the 13th of July the Netherlands will be living and breathing fashion during several fashion events in Amsterdam.

The city will be the platform for new and established designers to present their spring-summer 2016 collections for the 23rd time. Mercedes-Benz FashionWeek Amsterdam Catwalk Programme

The catwalk programme will take place from Thursday the 9th of July until Monday the 13th of July in the Westergasfabriek. The 23rd edition of the Mercedes-Benz FashionWeek Amsterdam catwalk programme will be opened by Aziz Bekkaoui and Monique Collignon, both presented by Mercedes-Benz.
In a special exchange programme with Mercedes-Benz Fashion Week Madrid, the Spanish designer Maria Clè Leal will be coming to Amsterdam to present her new collection. In addition to the
mentioned designers, Tony Cohen and the sisters Spijkers en Spijkers will be returning too.
This edition of Mercedes-Benz FashionWeek Amsterdam will be getting an official anthem: Negin, by Jolique Möller.
This energetic song has a real summer vibe and was signed by Musical Freedom – the record company owned by Grammy winning DJ Tiësto.

The show Lichting 2015 supported by V&D will take place on Friday the 10th of July. Fourteen recently graduated fashion students from seven Dutch fashion schools will get the chance to present their creations on the catwalk in the Westergasfabriek, where they will be in the running for winning €10.000.
Lichting 2015 is a cooperation between V&D, HTNK and FashionWeek Nederland.

The Mercedes-Benz FashionWeek Amsterdam program for young designers is Vodafone Firsts Fashion LAB.
Designers will get the chance to show their new collections to the fashion professionals of the Netherlands. The Vodafone Firsts Fashion LAB Programme will be opened by the duo Judith van Vliet x Chris van den Elzen. Zyanya Keizer, Franzel Amsterdam, Jonathan Christopher, AM\WESTEN and the Portuguese Susana Bettencourt are among others participants.

The events of Zalando presents 10 Days Downtown, will be taking place from Friday the 3rd of July until Sunday the 12th of July. During these ten days, ten events will be taking place hosted by ten iconic locations in Amsterdam. EYE, VondelCS and the Stedelijk Museum are a few of the locations that will be hosting Zalando presents 10 Days Downtown events.
Fashion designers Liselore Frowijn and dennis diem are working together with Zalando presents 10 Days Downtown.
Liselore Frowijn will be presenting her graduation collection in the Stedelijk Museum and dennis diem will be organising a special show in VondelCS.

Like last year, Zalando will be making it possible to follow all the catwalk shows via livestream. So save the dates and don't miss a thing!

All about the program @ Mercedes-Benz FashionWeek Amsterdam All about the program @ Mercedes-Benz FashionWeek Amsterdam Reviewed by Patricia Munster on 11:12:00 AM Rating: 5

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