From blogger to the new muse of Lancôme

Every fashion blogger's and influencer's dream is the become the new face or muse of an international brand. Chiara Ferragni, one of the most celebrated personalities in the press and social media, did it!  She is the new face and muse of Lancôme!

In 2009, when she was still living in Milan, she started her lifestyle blog, The Blonde Salad. It has become a benchmark for every Fashionista, thanks to its unique style and aesthetics for fashion. Listening to her intuition, Chiara turned her personal life into a style blog and nine years later, over 11 million fans around the world follow the Italian Influencer in her passion for fashion, her adventures and her journey.

With a European style and mentality, Italian from birth and heart, and Los Angeles by choice, Chiara Ferragni, who is now waiting for her first child, is a beloved personality. This very diversity will be shared with Lancôme, both in Social Media but of course, and through many other actions during the year.


Photo courtesy of L'Oréal
From blogger to the new muse of Lancôme From blogger to the new muse of Lancôme Reviewed by Patricia Munster on 1:25:00 AM Rating: 5

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