EVAN menswear @ Mercedes-Benz Fashion Week Amsterdam

Yesterday it was for the second time that Evana Kuik presented her collection for EVAN menswear during Mercedes-Benz Fashion Week Amsterdam.

EVAN menswear is a new menswear label, with a fresh look at the needs of the man of today’s world. Past and present as well as old and new meanings come together and create ‘A New Businessman’.

The collections are conceptual and at the same time wearable, with emphasis on overcoats, suits and distinctive jumpers. Focusing on functionality and detail, EVAN menswear shows classic clean shapes and sportswear elements merging into a contemporary and new silhouette.

Inspired by music, sports and subcultures creates the label a refreshing modern look for the 'new businessman' today. Under the concept 'The youth of this nation' is the spring / summer 2015 collection based on the diversity and contrasting emotions in young generations. The designer works with themes such as fear versus fearlessness, multitasking and independence from madness and solitude.

The label EVAN Menswear remains recognizable in the characteristic combination of sporty elements with classical forms, as well as by the use of heavy equipment and a typical color palette. Controversial statements as "Jesus saves the youth" label reflects his rebellious nature.
It is remarkable that not only men are under the patronage of EVAN Menswear. Also, women are enamoured of Evana's androgynous designs.

The label opens on Wednesday the 16th of July, a pop-up store in Rotterdam city center.

Photos courtesy of EVAN
EVAN menswear @ Mercedes-Benz Fashion Week Amsterdam EVAN menswear @ Mercedes-Benz Fashion Week Amsterdam Reviewed by Patricia Munster on 8:08:00 AM Rating: 5

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